Notes from
The 66th
The Question I Ask Before Every Content Brief: What Format Won on Page 1 in 2026?
AI Search07.08
How to Write FAQ Pages That Get Cited by AI Search in 2026
Learn how to write FAQ pages that get cited by AI search in 2026. Structure, schema, and answer patterns that earn citations in ChatGPT, Perplexity, and Google AI Overviews.
Read the piece →
AI Search05.08
Status Labs Publishes ChatGPT Citation Data in 2026, and the Real Lesson Is Boring: Fundamentals Still Win
Status Labs shared data on how brands get cited in ChatGPT. Here's what the story actually means for local businesses trying to win AI search visibility in 2026.
Read the piece →
SEO03.08
The Section Swap Test: How I Catch Filler Before It Ever Reaches a Client Site in 2026
The one-question test I run on every section before it goes live. If a paragraph can be pasted onto a different page without anyone noticing, it does not belong on yours.
Read the piece →
All notes
DateTitleTopic
01 AUG 26
How to Structure H1, H2, and H3 Tags for SEO in 2026
SEO
31 JUL 26
CareerOneStop Just Published Its 11 Marketing Blogs to Read in 2026. The List Is Fine. The Reading Habit Is What Actually Moves the Needle.
Industry
29 JUL 26
The Preferred Source Move Most Vancouver Businesses Have Never Heard Of in 2026
AI Search
27 JUL 26
How to Write an About Page That Ranks and Converts in 2026
SEO
25 JUL 26
Google Declares 'A New Era for AI Search' in 2026. Here's What It Actually Changes for Local Businesses.
AI Search
23 JUL 26
The 45-Minute Rule: Why I Read Every Ranking Page Before I Write a Word in 2026
SEO
21 JUL 26
How to Reduce Bounce Rate on Your Website: A Practical Guide for 2026
SEO
19 JUL 26
Semrush Just Named the 7 Best AI Visibility Tools for 2026. The Tools Are Fine. The Strategy Behind Them Is Where Most Brands Lose.
AI Search
17 JUL 26
The Two Searches Test: Why I Won't Write a Page Until I've Done This in 2026
SEO
13 JUL 26
How to Optimise Images for SEO and Faster Page Speed in 2026
SEO
11 JUL 26
Another 'Top 5 Healthcare SEO Companies in 2026' Listicle Drops, and It Reveals Everything Wrong With How Clinics Pick Agencies
Industry
07 JUL 26
The Depth Test: Why I Kill 40% of a Content Brief Before a Writer Ever Sees It in 2026
SEO
05 JUL 26
How to Get More Google Reviews for Your Local Business in 2026
Local
03 JUL 26
Best Web Design Companies in Vancouver: 9 Worth Hiring in 2026 (With the Proof)
Industry
03 JUL 26
Google's 2026 Spam Update Rewards Patient SEO Over Content Scaling. Finally, Somebody Said It Out Loud.
SEO
01 JUL 26
The Indexation Floor: Why I Won't Discuss Rankings Until Your Pages Are Actually in Google in 2026
SEO
29 JUN 26
How to Add Internal Links That Actually Help You Rank in 2026
SEO
27 JUN 26
eMarketer's GEO and AEO FAQ Just Dropped in 2026, and the Overlap Story Is Bigger Than the Acronyms
AI Search
25 JUN 26
The Reporting Test That Killed Our Looker Dashboards in 2026
SEO
23 JUN 26
How to Track SEO Performance Without Google Analytics in 2026
SEO
21 JUN 26
GenOptima Names 8 Agencies 'Shaping' AI Brand Visibility in 2026. Here's What the List Actually Reveals.
AI Search
19 JUN 26
The Format Test I Run Before I Touch a Single Keyword in 2026
SEO
17 JUN 26
How to Find Low-Competition Keywords for a New Website in 2026
SEO
15 JUN 26
Semrush Just Dropped 12 SEO Writing Tips for 2026, and Most Agencies Will Still Ignore the Boring Ones
SEO
13 JUN 26
The Promotion Test: Why Sections Earn Pages, Not the Other Way Around
SEO
11 JUN 26
How to Write Meta Descriptions That Increase Click-Through Rate in 2026
SEO
11 JUN 26
Search Engine Land's 2026 Content Strategy Playbook Drops, and the Quiet Part Is Now the Loud Part
SEO
09 JUN 26
Best SEO Agency for Wellness Brands: 9 Worth Hiring in 2026 (With the Proof)
Industry
09 JUN 26
The Striking Distance Trap: Why Most Position 8 Pages Should Be Rebuilt, Not Optimised
SEO
07 JUN 26
How to Do a DIY SEO Audit for Your Small Business Website in 2026
SEO
05 JUN 26
Adobe Says SEO in 2026 Is Being Reshaped by AI. Here's What They Got Right and What They Missed.
AI Search
05 JUN 26
AI Citations Are the New Word of Mouth
AI Search
03 JUN 26
The Ban That Saved a Client's Site: Why Video Backgrounds Were Killing AetherHaus
SEO
01 JUN 26
How to Use Schema Markup to Get Featured in AI Search Results
AI Search
31 MAY 26
Best GEO Agencies in 2026: Ranked on Documented AI Citations
GEO
31 MAY 26
eMarketer's GEO and AEO FAQ Lands in 2026, and It Confirms What We've Been Saying for 2 Years
AI Search
29 MAY 26
The Depth Map Comes Before the Outline: Why I Won't Let a Writer Start Until We've Done This
SEO
29 MAY 26
How to Get Your SaaS Recommended When Buyers Ask AI for Software
AI Search
29 MAY 26
SaaS SEO vs Traditional SEO: 5 Differences That Change the Playbook
SEO
27 MAY 26
How to Build SEO-Friendly URLs That Rank and Get Clicked
SEO
25 MAY 26
Best AI SEO Agencies in San Francisco 2026: Ranked & Verified
AI Search
25 MAY 26
Digiday Says Marketers Are Finally Taking GEO Seriously. Here's What They're Still Getting Wrong.
AI Search
21 MAY 26
The View-Source Test: Why Lovable, Bolt, and v0 Sites Don't Get Indexed
SEO
18 MAY 26
Brand Citations in ChatGPT: What They Are and How to Read Them
AI Search
18 MAY 26
Generative Engine Optimization Framework: The 3 Layers
AI Search
18 MAY 26
University of Toronto's AI Search Paper, Broken Down
AI Search
18 MAY 26
What Is Generative Engine Optimization? An Honest Definition
AI Search
17 MAY 26
Best AI SEO Agencies in 2026: Who Can Actually Show You the Citations
GEO
17 MAY 26
Best SaaS SEO Agencies in 2026: Ranked by What SaaS Founders Actually Need
SEO
17 MAY 26
Best SEO Agencies in New York City for 2026: Data-Backed Ranking and Methodology
Industry
17 MAY 26
How to Get Your Business Cited by ChatGPT and Other AI Search Tools
AI Search
15 MAY 26
DemandSage Just Published a 13-Tool AI Visibility Roundup, and the Tools Are Not the Story
AI Search
11 MAY 26
Title Tag SEO: How to Write Title Tags That Get Clicked in 2026
SEO
09 MAY 26
The 2026 AI Search Visibility Report Drops, and the Findings Match What We've Been Telling Clients All Year
AI Search
09 MAY 26
Best SEO Agencies for Real Estate Developers in Saudi Arabia for 2026: Data-Backed Ranking and Methodology
Industry
07 MAY 26
The Ahrefs Curve Nobody Wants to Show You: Why WashTech Was Flat for 9 Months Before 5x Revenue
SEO
06 MAY 26
Why your AI-generated blog doesn't rank.
POV
05 MAY 26
Best GEO Agencies in Riyadh for 2026: Data-Backed Ranking and Methodology
Industry
05 MAY 26
How to Optimise Your Google Business Profile for Local SEO in 2026
Local
04 MAY 26
Another 'Best SEO Agencies' Listicle Drops, and the Pattern Is Getting Harder to Ignore
Industry
04 MAY 26
What 'Best SEO Agency' Listicles Actually Tell You (And What They Don't)
Industry
04 MAY 26
Why I Build a New Page Instead of Optimising the One That's Already Ranking
SEO
04 MAY 26
Why Your Google Reviews Are an SEO Asset
Local
04 MAY 26
How to Fix a Page That Won't Get Indexed by Google
SEO
04 MAY 26
The Cannibalization Problem Most Agencies Create On Purpose
SEO
04 MAY 26
The Two-Week Revenue Spike: Why Local Intent Beats Search Volume Every Time
Local
04 MAY 26
What Is Striking Distance in SEO? A Practical Guide for Local Businesses
SEO
11 APR 26
SEO for Law Firms: The Complete Guide to Ranking on Google and AI Search in 2026
Industry
05 APR 26
How to Optimize Your Google Business Profile: The Complete 2026 Guide
Local
22 FEB 26
Social Media SEO: Tips for Social Search and AI Discovery in 2026
SEO
30 JAN 26
SEO for Hotels in 2026: Everything You Need to Know to Increase Visibility and Revenue
Industry
28 JAN 26
How to Optimize Content for AI Search Engines: Step-by-Step, a 2026 Guide (Canadian Edition)
AI Search
28 JAN 26
How to See What ChatGPT Actually Searches (Not What It Tells You)
AI Search
28 JAN 26
SEO Still Matters in 2026: Why AI Search Requires Stronger Fundamentals, Not Fewer
SEO
20 JAN 26
How to Find AI Search Queries in Google Search Console
AI Search
05 JAN 26
Top 10 AI SEO Agencies in 2026: Data-Driven Ranking & Comprehensive Methodology
AI Search
29 SEP 25
Reverse Engineering AI Search: How to Decode and Dominate the Algorithm in 2025
AI Search