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AI Search Optimization

AI Search
Optimization
Services.

The brands AI recommends are the brands that already earn search. We build the SEO foundation every model trusts, and the citations follow across ChatGPT, Perplexity, Google AI, and the rest.

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How AI Search Works

AI names the brands that already earn search.

Most agencies sell ten playbooks for ten engines. The brands AI actually recommends did one thing first. They built a site worth citing.

01

AI names who Google already trusts.

Ask ChatGPT or Google AI for a recommendation and it returns the brands with real search authority. A site that doesn't rank doesn't get named. The citation is downstream of the foundation.

02

Useful content and real reviews do the work.

The brands that get named publish content for every stage of how buyers research, and they actively earn reviews on Google and the platforms their buyers trust. That moves AI mentions more than any schema trick or per-engine hack.

03

AI citations are the new word of mouth.

When a buyer asks an AI tool who to hire and your name is missing, a competitor gets that conversation. Every month you're not in the answer, that gap compounds.

Every Engine

One foundation. Every major engine.

We build the SEO foundation all of them trust, then go deep on how each one decides who to name. Seven engines have their own page. Three more are on the way through 2026.

ChatGPT
Names brands that rank in Bing and read clearly when it browses the live web.
Live
Perplexity
Favors pages it can quote cleanly and cite back to a clear source.
Live
Grok
Leans on X activity and fresh, direct takes on the topic.
Live
Google AI
Pulls from the brands Google already ranks, with strong reviews and real content depth.
Live
Claude
Prefers clear, well-structured writing it can summarize and attribute.
Live
Gemini
Rewards Google-trusted brands, with Shopping, Maps, and fresh content feeding in.
Live
Copilot
Surfaces Bing-ranked brands with clear, buyer-ready pages.
Live
Meta AI
Leans on social proof and presence across Meta's platforms.
Coming Soon
You.com
Favors fresh, well-sourced pages that answer the question directly.
Coming Soon
Bing AI
Surfaces brands that rank in Bing with clear, structured pages.
Coming Soon
Results

AI visibility, documented.

Real clients, real citation data. Tracked across engines and checked against search performance and client-reported revenue.

Butcher's Hook · E-commerce 2 WEEKS

First ChatGPT-attributed sales within two weeks of starting.

ChatGPT started naming Butcher's Hook for the searches its buyers were making within two weeks. Sales that traced directly to AI search showed up in the same window. The SEO foundation was already in place, so the citations compounded from day one.

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AetherHaus · Wellness 9 MONTHS

120x organic traffic. 89 AI citations across five engines.

Once AetherHaus reached the top of Google for "cold plunge Vancouver," AI tools had the trust signal they needed. 89 citations followed across AI Overviews, Grok, ChatGPT, Perplexity, and Copilot within weeks. Search and AI visibility compounding together. For Vancouver brands wanting this applied to their category, see our AI SEO for Vancouver businesses service.

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Hedra · AI Technology 4 MONTHS

Doubled revenue from Google. Quadrupled it from AI search.

Hedra rebuilt its pages to cover every stage of how buyers research. Revenue from organic Google rose 149 percent. Revenue from ChatGPT and Gemini quadrupled. The share of visitors who bought rose nearly 5x. One foundation, both channels, in four months. Hedra is also the lead case study on our San Francisco SEO page.

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Tenmar · Construction 10 WEEKS

Ranked #1 in AI citations for cost questions in construction.

Tenmar grew from a 5-page Squarespace site to 85 optimized pages in 10 weeks. Content built around what buyers ask about cost and service earned the number one AI citation spot in its category, and 4x the leads.

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How It Works

SEO first, then AI on top.

SEO first. Then the layers that turn rankings into AI mentions. We run them together because each one feeds the next. For how the best AI SEO agencies sequence this, we published a 2026 breakdown. The practical steps are in our guide on optimizing content for AI search engines.

Phase
What We Build
01Audit
We map where you rank on Google, where AI tools already name you, and where they name a competitor instead. The gaps shape the whole plan.
02Foundation
The SEO that earns trust. Content for every stage of how buyers research, a fast and healthy site, and a Google Business Profile actively collecting reviews. Every AI tool leans on these same signals.
03Authority
Reviews on the platforms your buyers trust, spots on the shortlists they read, YouTube and community presence, and earned press. These pour fuel on the citations the foundation started.
04Track
A plain-English note each month. Where you rank, where AI names you, and how that compares to your competitors. Written by a strategist, not a dashboard.
Per-Engine Nuance

Same foundation. Each engine reads it differently.

The base is identical across every engine. What changes is the emphasis: how each one retrieves, what it quotes, what it trusts. We tune for that. We don't rebuild from scratch for each.

Signal
ChatGPT
Perplexity
Grok
Index source
Bing web index + browse mode for real-time
Exa retrieval engine, optimized for citation density
X (Twitter) posts, real-time web, X Premium data
Top signal
Bing authority + structured expertise
Source citation quality + sourcing transparency
X engagement + real-time content freshness
Content format
Conversational, readable, claim-evidence-source structure
Dense sourcing, independently quotable sections, linked citations
Direct opinion expression, punchy framing, real-time relevance
Best proof asset
Butcher's Hook: ChatGPT sales within 2 weeks
Hedra: named across AI search after a full-funnel rebuild
Earliest adopters in your category win by default
FAQ

Common questions about AI search optimization.

What is AI search optimization? +
AI search optimization gets your brand named by AI tools like ChatGPT, Perplexity, and Google AI when people ask them for recommendations. It is not a separate product. The brands AI names are the brands that already earn search visibility, so we build that foundation first and the citations follow.
Which AI model should I optimize for first? +
You don't pick one. The same foundation earns mentions across all of them at once. We look at where your buyers actually ask their questions and weight the work there, but a site built right gets named everywhere people are searching.
How is this different from regular SEO? +
It is the same work, done with AI answers in mind. The foundation is identical: content for every stage of how buyers research, a fast and healthy site, reviews, and authority. Google itself stated in 2026 that optimizing for AI search is SEO, not a separate discipline. We build it knowing AI tools read the same signals Google does.
Do I still need SEO to show up in AI search? +
Yes. AI tools name the brands Google already trusts. A page that doesn't rank doesn't get cited either. The businesses showing up in AI answers are the same ones winning in search. There is no shortcut around the foundation.
How long until we see results? +
Butcher's Hook saw its first ChatGPT-attributed sale within two weeks. AetherHaus started getting named by AI within weeks of reaching the top of Google for its main search. It depends on where you start. Brands with a strong foundation move faster.
How do you measure AI search success? +
We track how often each AI tool names you, which questions you show up for, and how that compares to your competitors, across ChatGPT, Perplexity, Google AI, Claude, Gemini, and Copilot. You get a plain-English note each month showing your search rankings and your AI mentions moving together.
Which AI tools do you cover? +
We work across ten: ChatGPT, Perplexity, Grok, Google AI Overviews, Claude, Gemini, Copilot, Meta AI, You.com, and Bing AI. Seven have their own deep-dive page. Each one reads your foundation a little differently, so we tune the emphasis per tool while building the one base they all trust.
Is this relevant for local businesses? +
Yes. People ask AI tools local questions constantly, like the best sauna in Vancouver or a trusted plumber nearby. AetherHaus, a Vancouver wellness brand, started getting named by AI within weeks of reaching the top of Google for cold plunge Vancouver. Local search authority turns into local AI mentions.
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