What is AI search optimization? +
AI search optimization gets your brand named by AI tools like ChatGPT, Perplexity, and Google AI when people ask them for recommendations. It is not a separate product. The brands AI names are the brands that already earn search visibility, so we build that foundation first and the citations follow.
Which AI model should I optimize for first? +
You don't pick one. The same foundation earns mentions across all of them at once. We look at where your buyers actually ask their questions and weight the work there, but a site built right gets named everywhere people are searching.
How is this different from regular SEO? +
It is the same work, done with AI answers in mind. The foundation is identical: content for every stage of how buyers research, a fast and healthy site, reviews, and authority. Google itself stated in 2026 that optimizing for AI search is SEO, not a separate discipline. We build it knowing AI tools read the same signals Google does.
Do I still need SEO to show up in AI search? +
Yes. AI tools name the brands Google already trusts. A page that doesn't rank doesn't get cited either. The businesses showing up in AI answers are the same ones winning in search. There is no shortcut around the foundation.
How long until we see results? +
Butcher's Hook saw its first ChatGPT-attributed sale within two weeks. AetherHaus started getting named by AI within weeks of reaching the top of Google for its main search. It depends on where you start. Brands with a strong foundation move faster.
How do you measure AI search success? +
We track how often each AI tool names you, which questions you show up for, and how that compares to your competitors, across ChatGPT, Perplexity, Google AI, Claude, Gemini, and Copilot. You get a plain-English note each month showing your search rankings and your AI mentions moving together.
Which AI tools do you cover? +
We work across ten: ChatGPT, Perplexity, Grok, Google AI Overviews, Claude, Gemini, Copilot, Meta AI, You.com, and Bing AI. Seven have their own deep-dive page. Each one reads your foundation a little differently, so we tune the emphasis per tool while building the one base they all trust.
Is this relevant for local businesses? +
Yes. People ask AI tools local questions constantly, like the best sauna in Vancouver or a trusted plumber nearby. AetherHaus, a Vancouver wellness brand, started getting named by AI within weeks of reaching the top of Google for cold plunge Vancouver. Local search authority turns into local AI mentions.