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AI Search Optimization
10 AI Platforms · SEO Foundation First

AI Search
Optimization
Services.

Each AI model has distinct retrieval behavior. ChatGPT pulls from Bing. Perplexity uses Exa. Grok prioritizes X. We build the SEO foundation every model trusts, then optimize for the signals each platform rewards specifically.

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The Problem

Generic GEO doesn't work anymore.

AI models don't share a retrieval engine. Tactics that work in Perplexity do nothing in Grok. Your strategy needs to match the platform.

01

Each model retrieves differently.

ChatGPT pulls from the Bing index and browse mode. Perplexity uses Exa's source-citation engine. Grok prioritizes X posts and real-time content. One set of tactics cannot optimize for all three.

02

Rankings still come first.

AI systems cite brands with domain authority. Brands that don't rank on Google don't get cited by AI. Clients who run GEO without the SEO foundation watch their citations fade within weeks.

03

AI citations are the new word of mouth.

When a buyer asks ChatGPT to recommend a service provider and your brand doesn't appear, a competitor gets that conversation. That gap compounds every month you're not in the answers.

10 Platforms

We optimize for every major AI model.

Three platforms are fully live with dedicated optimization pages. The remaining seven are covered through our SEO-first foundation and coming as standalone pages through mid-2026.

→
ChatGPT
Rewards: Bing-indexed authority, browse mode readability, structured expertise signals
Live
 →
Perplexity
Rewards: Source citation density, Exa retrieval relevance, transparent sourcing signals
Live
 →
Grok
Rewards: X platform activity, real-time content weighting, direct opinion signals
Live
 →
Google AI
Rewards: domain authority, full-funnel content, review velocity, Knowledge Graph entity signals
Live
 →
Claude
Rewards: Long-form structured content, citation-rich writing, clear entity definitions
Live
 →
Gemini
Rewards: Google-integrated authority, Shopping and Maps cross-signals, content freshness
Live
 →
Copilot
Rewards: Bing index depth, commercial intent pages, structured web answer format
Live
Meta AI
Rewards: Social proof signals, engagement patterns, Meta platform presence signals
Coming Soon
You.com
Rewards: Fresh content, academic and professional sourcing, direct answer format
Coming Soon
Bing AI
Rewards: Bing index authority, commercial intent pages, structured data depth
Coming Soon
Results

AI visibility, documented.

Real clients. Real citation data. Tracked manually across platforms and cross-referenced with GSC and client-reported revenue.

Butcher's Hook · E-commerce 2 WEEKS

First ChatGPT-attributed sales within two weeks of starting a GEO retainer.

ChatGPT started citing Butcher's Hook for relevant buyer queries within two weeks of the GEO build. Sales conversions attributed directly to AI search appeared in the same window. The SEO foundation was already in place, which meant citations could compound from day one.

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AetherHaus · Wellness 3 MONTHS

686% organic traffic. AI citations within weeks of ranking #1.

Once AetherHaus hit position one for "cold plunge Vancouver," AI systems had the authority signal they needed. Citations across multiple platforms followed within weeks. SEO and AI visibility compounding together.

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Hedra · AI Technology ONGOING

30,000 clicks in month one. 108 new AI citations across platforms.

Content specificity drove both search and AI results. Hedra's face swap AI page hit 30,000 clicks in its first month. The same specificity that earned search clicks earned 108 AI citations. One foundation, two channels.

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Tenmar · Construction 10 WEEKS

Ranked #1 in AI citations for cost-related queries in the construction category.

Tenmar grew from a 5-page Squarespace site to 85 optimized pages in 10 weeks. Structured content targeting cost and service queries earned the number one AI citation position in their category, generating 4x lead volume.

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How It Works

SEO first, then AI on top.

The sequence matters. We run both channels together because one compounds the other. Skipping step one means the AI layer won't hold. For a comparison of how the best AI SEO agencies structure this sequence, we published a 2026 ranked breakdown. The practical playbook is in our guide on optimizing content for AI search engines.

Phase
What We Build
01Audit
We map your current Google rankings alongside your AI citation coverage across all 10 platforms. Citation gaps, competitor coverage, and query-level brand mentions. This shapes the entire engagement.
02SEO Foundation
Domain authority, content depth, technical health, and link equity. These are the signals every AI model uses to decide which brands to trust. Without this layer, citation tactics don't hold.
03Citation Build
FAQ schema, brand clarity signals, structured content, entity definitions, review management. Layered on top of the SEO foundation. Each model gets platform-specific signals added on top of the shared base.
04Monitor
Monthly tracking across ChatGPT, Perplexity, Google AI, Claude, Gemini, and Copilot. You see citation frequency, query coverage, sentiment accuracy, and competitive share of voice in plain language every month.
Per-Model Signals

The same brand needs different tactics per platform.

The SEO foundation is shared. What gets layered on top varies significantly by how each model retrieves and ranks sources.

Signal
ChatGPT
Perplexity
Grok
Index source
Bing web index + browse mode for real-time
Exa retrieval engine, optimized for citation density
X (Twitter) posts, real-time web, X Premium data
Top signal
Bing authority + structured expertise
Source citation quality + sourcing transparency
X engagement + real-time content freshness
Content format
Conversational, readable, claim-evidence-source structure
Dense sourcing, independently quotable sections, linked citations
Direct opinion expression, punchy framing, real-time relevance
Best proof asset
Butcher's Hook: ChatGPT sales within 2 weeks
Hedra: 108 citations via structured content
Earliest adopters in your category win by default
FAQ

Common questions about AI search optimization.

What is AI search optimization? +
AI search optimization is the practice of getting your brand cited by AI models like ChatGPT, Perplexity, Grok, and Google AI when users ask questions relevant to your business. It requires strong SEO fundamentals first, then a layer of citation architecture, entity clarity, and structured content that AI retrieval systems extract from.
Which AI model should I optimize for first? +
Start with ChatGPT and Perplexity. They account for the largest share of AI search queries in most verticals. Build the SEO foundation that all models rely on, then add model-specific signals. Grok is worth prioritizing if your audience is active on X. We track all major platforms and advise based on where your specific buyers are searching.
How is this different from regular SEO? +
SEO targets ranked pages in a search index. AI search optimization targets brand citations in AI-generated answers. The foundation is the same: domain authority, content depth, and technical health. AI search adds entity clarity, FAQ schema, citation architecture, and review management as additional layers. We run both together because one compounds the other.
Do I still need SEO to show up in AI search? +
Yes. AI models cite brands with domain authority. Pages that don't rank on Google don't get cited by AI either. The brands appearing in AI answers are the same brands winning in organic search. We build the SEO foundation first because the GEO layer won't hold without it.
How long until we see results? +
Butcher's Hook saw their first ChatGPT-attributed sales within two weeks of starting a GEO retainer. AetherHaus began seeing AI citations within weeks of hitting position one on Google for their primary keyword. Timeline depends on your current domain authority and content depth. Brands with strong SEO fundamentals move faster.
How do you measure AI search success? +
We track brand citations across ChatGPT, Perplexity, Google AI, Claude, Gemini, and Copilot monthly. Metrics include citation frequency, query coverage, sentiment accuracy, and competitive share of voice in AI answers. We report these alongside organic rankings and traffic so you see both channels compounding together.
Which AI platforms do you cover? +
We optimize for 10 AI platforms: ChatGPT, Perplexity, Grok, Google AI Overviews, Claude, Gemini, Copilot, Meta AI, You.com, and Bing AI. Each platform has distinct retrieval signals. We build model-specific pages for the highest-priority platforms and cover the full set through our SEO-first foundation.
Is this relevant for local businesses? +
Yes. Users ask AI models local queries constantly: best sauna in Vancouver, top plumber near me, recommended restaurant downtown. AetherHaus, a local wellness brand, saw AI citations appear within weeks of ranking number one on Google for cold plunge Vancouver. Local SEO authority directly translates to local AI citation frequency.
Get into the answers

Ready to get cited by AI?

Book a Free Audit → liam@the66th.com