Tenmar Contracting
A Fraser Valley glass railing contractor went from an outdated 5-page Squarespace site to 85+ optimized pages, resulting in 4x lead generation in just 10 weeks.
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Introduction and Overview
Tenmar Contracting is a glass railing installer serving Greater Vancouver and the Fraser Valley. Owner Marten built his reputation on quality craftsmanship and BC Building Code compliance, but his online presence told a different story.
His outdated Squarespace website had just 5 pages. No blog. No location pages. No way for customers searching "glass railings Abbotsford" or "deck railings Chilliwack" to find him.
In 10 weeks, we transformed Tenmar from invisible to unavoidable. The result? Marten now gets 4x the leads he needs, even during his slow winter season.
The Challenge
Marten faced three core problems holding his business back:
1. An Outdated, Limiting Website His Squarespace site looked dated and lacked the flexibility for SEO optimization. With only 5 pages covering his services, there was no content depth to compete for search rankings.
The design did not reflect the premium quality of Marten's work. There were no clear calls to action, no intuitive user flow, and no visual elements that communicated craftsmanship. Visitors had no reason to trust or convert.
2. Not Enough Leads Marten's pipeline depended heavily on Google ads, referrals, and word of mouth. While his reputation was strong, he wanted a consistent flow of inbound leads from homeowners actively searching for glass railings. His website was not generating the volume he needed to grow.
3. No Visibility on Search or AI Tenmar was invisible on Google for local searches across the 23+ cities he serves. And with AI tools like ChatGPT increasingly influencing how homeowners research contractors, Marten wanted to diversify his traffic sources. He needed to show up where his customers were looking, whether that was traditional search or generative AI.
What We Did
Our Solution
We executed a three-part strategy: rebuild the website, create content at scale, and optimize for conversions.
1. A Complete Website Rebuild Within 3 weeks, we launched a new website designed to convert. The modern design reflected the premium quality of Marten's craftsmanship. Clear calls to action guided visitors toward contact. And the entire site was built on a flexible foundation ready for SEO.
2. 80+ Pages of Strategic Content We expanded Tenmar from 5 pages to 85+ pages in 10 weeks:
23 location pages targeting every city Tenmar serves, from Abbotsford to West Vancouver
16 blog posts building topical authority on glass railing costs, code requirements, maintenance, and comparisons
34 application pages capturing bottom-of-funnel searches like "deck glass railings" and "condo balcony glass railings"
8 audience pages speaking directly to residential, commercial, and strata property managers
Every page was structured for both Google and AI systems like ChatGPT, with clear definitions, authoritative citations, and extractable answers.
3. Conversion Rate Optimization Using Microsoft Clarity, we tracked real user behaviour on the new site. One insight stood out: visitors were clicking on homepage images expecting to see more work. We optimized this flow by linking images directly to the gallery, reducing friction and keeping potential customers engaged.
The Results
Lead Generation (the money metric)
"4x the leads I need" - Marten's words
2 months of work booked up during winter slump
Content Scale
5 pages → 85+ pages
16 blog posts
23 location pages
34 application pages
AI Visibility (GEO)
10 ChatGPT citations (+7)
2 Gemini citations (+2)
1 Perplexity citation (+1)
Authority Growth
125 referring domains (+72)
189 backlinks (+115)
Timeline
All achieved in ~10 weeks