About The 66th GEO Agency

About The 66th GEO Agency

Learn more about us!

FOUNDER'S NOTE

"The 66th agency exists for one reason: to make your brand the authority both people and Artificial intelligence turn to. That’s the future of search, and we’re here to help you own it.”

"The 66th agency exists for one reason: to make your brand the authority both people and Artificial intelligence turn to. That’s the future of search, and we’re here to help you own it.”

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Liam Lytton, Founder and CEO

Liam Lytton, Founder and CEO

Liam Lytton, Founder and CEO

WE GET CLIENTS RESULTS

Our Credibility

We have raving reviews across Google, Trustpilot, and Clutch.

"Working with The 66th felt more like having a strategic partner than hiring a consultant." - Levi Willis, Sales Executive at Bilo Media Group (verified Google review)

"The team is some of the most proactive professionals I've had the pleasure of working with." - Taher Kathawala, CTO of Yura (verified Clutch Review)

"The 66th agency completely transformed our online presence with a mix of SEO and Generative Engine Optimization." - Jenn (verified Trustpilot review)

OUR SKILLED TEAM

Our Mission and Values

: We exist to make credible companies the trusted answers in a world where AI now shapes how people search, learn, and decide.

Innovation

Search is evolving fast. We stay curious and creative, constantly adapting to how people and AI discover information.

Impact

Our work only matters if it drives meaningful results. Every strategy is measured by the growth and value it creates for our partners.

Partnership

We succeed when our clients succeed. Collaboration, long-term thinking, and shared ambition define every relationship we build.

Creativity

Solving new problems demands fresh ideas and bold execution, with solutions that inspire as much as they perform.

Excellence

We aim higher than rankings—we set benchmarks for authority in AI search.g.

OUR SKILLED TEAM

Built by Founders, Backed by Experience

From bootstrapped startups to Microsoft Azure and AWS, our team blends entrepreneurial grit with enterprise-level expertise.

Liam Lytton

Liam Lytton has 8 years of experience starting and growing companies. Previously, he cofounded Make Progress AI, an education technology company where helped scale the company's software to 56 countries.

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Sofiya Muzycho

Sofiya Muzychko is a Senior Product Manager at Microsoft with 6+ years in tech, specialising in cloud services and analytics. She has led global product roadmaps at AWS and SAP and also teaches Product Management at BrainStation.

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Madison Mcmow

Madison is a Web Developer with 2 years of experience specializing in website development and generative engine optimization, helping brands build stronger digital visibility and search performance.

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REVIEWS

Customer Reviews:
SEO + GEO Transformation

Customer Reviews:
SEO + GEO Transformation

Client testimonials on comprehensive SEO and GEO strategies

"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"

"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"

"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"

"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"

"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."

"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."

"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"

"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"

Anastasiia Romaniv – Black and white headshot of a woman with long dark hair and glasses, wearing a dark blazer.

Anastasiia Romaniv

"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."

Anastasiia Romaniv – Black and white headshot of a woman with long dark hair and glasses, wearing a dark blazer.

Anastasiia Romaniv

"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."

Victor Klinkera – Headshot of a man in a dark suit with a light blue tie, standing against a blue-gray background.

Victor Klinkera

"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.

Victor Klinkera – Headshot of a man in a dark suit with a light blue tie, standing against a blue-gray background.

Victor Klinkera

"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.

AI Visibility

What It Looks Like to
Work With Us

Generative Engine Optimization makes your brand machine-readable, trustworthy, and quotable - so AI discovery turns into real visibility and growth.

Strategy Call

We audit your site and AI visibility at no cost. See where you appear in AI responses and what's missing. Keep the insights either way-no strings attached.

01

Monthly Content & Optimization

Based on your audit, our experts build a customized solution to help you rank on ChatGPT, and other AI models. Your dedicated strategist handles execution while keeping you informed.

02

Data-Obsessed Tracking

We're obsessed with data and keep you in the loop constantly. Track your AI citations, authority growth, and competitive positioning through detailed reporting and regular updates.

03

Strategic Partnership Calls

Every month, we review performance data, discuss market opportunities, and plan your next phase of authority expansion. You're not just getting services—you're getting strategic counsel on owning your category in AI search.

04

Full-Stack Capabilities

Our Areas of Expertise

From foundational SEO to cutting-edge AI citation engineering - comprehensive expertise that positions your brand for today's search and tomorrow's AI discovery.

AI Citation Engineering

Content designed for AI to cite.

Schema & Structured Data

Markup that AI systems understand.

Entity Recognition Optimization

AI recognizes you as the expert.

Site architecture and performance.

Authority Content Strategy

Citation-worthy industry expertise.

Strategic links across trusted platforms.

AI Visibility Monitoring

Track your AI response appearances.

Knowledge Panel Optimization

Title tags, meta descriptions, headers.

CLIENT SUCCESS

Results & Proof

Results & Proof

We build authority, content, and scale so AI selects you. These case studies show the measurable impact.

DRAG TO EXPLORE

DRAG TO EXPLORE

Maple Terroir Achieves 3,300% Growth in AI Citations and 1,500% Organic Traffic Surge

Maple Terroir, Canada’s premium maple syrup brand, went from invisible online to market leader. Through SEO and AI optimization, they now rank in search engines and are recommended across AI platforms.

Impact :

1,500% Increase in Organic Traffic

1,500% Increase in Organic Traffic

143% Revenue Growth, with 39% more orders

Direct $300+ Purchase attributed to ChatGPT recommendation within 1 week

Maple Terroir Achieves 3,300% Growth in AI Citations and 1,500% Organic Traffic Surge

Maple Terroir, Canada’s premium maple syrup brand, went from invisible online to market leader. Through SEO and AI optimization, they now rank in search engines and are recommended across AI platforms.

Impact :

1,500% Increase in Organic Traffic

1,500% Increase in Organic Traffic

143% Revenue Growth, with 39% more orders

Direct $300+ Purchase attributed to ChatGPT recommendation within 1 week

Organic traffic grew by 434% in 1.5 months for Aetherhaus

Aetherhaus, Vancouver’s premium ice bath and sauna brand, faced weak online visibility despite strong in-person presence. We optimized technical SEO, reviews, and content to position them as an authority.

Impact :

434% Organic Traffic Growth

5 New Keywords in Top 3

50% Revenue Increase in 2 Weeks

558% Increase in Returning Visitors

Organic traffic grew by 434% in 1.5 months for Aetherhaus

Aetherhaus, Vancouver’s premium ice bath and sauna brand, faced weak online visibility despite strong in-person presence. We optimized technical SEO, reviews, and content to position them as an authority.

Impact :

434% Organic Traffic Growth

5 New Keywords in Top 3

50% Revenue Increase in 2 Weeks

558% Increase in Returning Visitors

"AI integration helped ScaleByte close 3x more deals in less time"

ScaleByte’s sales team struggled with follow-up delays. Our AI sales assistant automated outreach, lead scoring, and CRM updates—resulting in faster responses and more closed deals.

Impact :

3x More Deals

40% Faster Responses

95% Lead Accuracy

CRM Fully Synced

"Automating 50% of operations saved 20% in costs in 2 months"

FinSolve, a financial services firm, was overloaded with repetitive tasks. By automating workflows and integrating data systems, they streamlined operations and significantly reduced overhead.

Impact :

50% Operations Automated

20% Cost Reduction

70+ Hours Saved/Month

2x Faster Client Onboarding