— What we do
SEO that compounds, GEO that gets you cited, and the websites that earn both.
Every service ladders up to one thing: showing up when your buyer searches, and turning that visibility into booked calls.
All services ↗

01 AI & GEO

02 Local & Trades

03 Professional

04 Industry & Web

— Who we work with
We pick the verticals where our system compounds the hardest.
Every industry page is built from the actual SERP for that buyer's search, not a generic template.
All industries ↗

01 Health & Wellness

02 Hospitality

03 Professional Services

04 Tech & Commerce

— Where we operate
Built in Vancouver. Working with founders across Canada and beyond.
Local SEO with on-the-ground knowledge of the market, plus international playbooks for cross-border buyers.
All locations ↗

01 British Columbia

02 Canada-wide

03 International

Services Industries Locations Case Studies Blog About Book a Call
Home/ Industries/ Startups
Early Stage · Growth
Pre-seed · Series A
● OPEN FOR CLIENTS
GEO for Startups — AI Citation Strategy

Generative Engine
Optimization for
Startups.

Ads buy attention. SEO builds it over 12 months. GEO earns it now — before your competitors know it's a channel. When an investor or early customer asks ChatGPT about solutions in your space, your brand should be there.

Book a Free Audit →
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Hedra Butcher's Hook AetherHaus WashTech Maple Terroir Tenmar Eight Station Maison Rouge Hedra Butcher's Hook AetherHaus WashTech Maple Terroir Tenmar Eight Station Maison Rouge
The window

Most startups aren't in AI search results yet. That changes fast.

— The challenge

Three reasons early-stage companies need GEO now.

×
— 01

No brand presence in AI answers.

When a potential investor or customer asks ChatGPT about solutions in your category, established brands with stronger entity signals get cited. You don't — not because your product is worse, but because the AI doesn't know you well enough to surface you.

×
— 02

SEO takes 12 months you don't have.

Traditional SEO compounds over time — which is valuable, but slow. GEO can establish initial brand awareness in AI systems within weeks. For startups operating on short timelines, the speed advantage matters.

×
— 03

Paid CAC is unsustainable at early stage.

Paid acquisition costs have risen across every channel. The startups that break out of that trap are the ones that build organic brand authority early. GEO is the fastest path to brand authority that doesn't require ongoing spend.

— What we do

GEO in three focused steps.

No retainer bloat. The work is scoped to what actually moves the needle for an early-stage company.

— 01 / 03

GEO Audit

We start with a clear picture of where your startup stands in AI search today. Where is your brand mentioned? What do AI systems associate with your name? What are competitors being cited for that you aren't?

AI Coverage Audit Entity Analysis Competitor Mapping Citation Gaps
BRAND MENTIONS · AI PLATFORMS Tracking
ChatGPT
0
Perplexity
0
Google AI
0
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
47 AI mentions tracked this month
— 02 / 03

Brand & Citation Architecture

GEO for startups starts with a strong SEO foundation. When your site earns domain authority, AI systems have a basis to trust and cite your content. We layer entity building, FAQ schema, review management, and citation architecture on top — moving faster than traditional SEO timelines.

Entity Building FAQ Schema Citation Architecture Brand Mentions
chat · gpt-5
YOU
Prompt
AI
Answer
hedra.com producthunt.com techcrunch.com
— 03 / 03

AI Monitoring & Optimization

We track your brand's presence across ChatGPT, Perplexity, and Google AI over time. Monthly reporting on which queries you're appearing for, which you're not, and what's changing in your competitive landscape.

Monthly Monitoring Citation Tracking Competitive Alerts Ongoing Optimization
GEO SCORE · STARTUP AUDIT Scanning
GEO Score
0
Entity profile builtCriticalCritical
FAQ schema deployedCriticalCritical
Brand mentions (10+)WarningWarning
Citation architectureWarningWarning
AI monitoring activeWarningFixed
— AI Visibility

We put your startup where AI looks.

GEO starts with a strong SEO foundation. When your startup earns domain authority, AI systems have a basis to trust and cite your content. We build that foundation first, then layer in entity optimization, review management, and citation architecture on top.

ChatGPT
Claude
Perplexity
Gemini
Google AI
Copilot
Your Startup Cited 312× last 30d
— Deliverables

What's included in the engagement.

✓

GEO audit

Current brand presence in ChatGPT, Perplexity, and Google AI. Competitor gap analysis included.

✓

Entity profile optimization

What AI systems know about your brand, structured for citation and extraction.

✓

FAQ schema

Structured Q&A mapped to the queries your category gets asked in AI tools. Deployed on-site.

✓

Brand mention strategy

Off-site brand mention building across trusted domains. Signals that AI systems use to decide who to cite.

✓

Review management & sentiment analysis

Monitoring and managing brand perception signals across review platforms. Startups with authentic, growing review profiles earn AI citation credibility faster.

✓

Content architecture

Claim-evidence-source structure engineered for AI extraction. Not marketing copy — citation-ready content.

✓

Founder positioning

Making the founder's expertise and POV extractable by AI systems. Your name surfaces when someone asks who's behind the product.

✓

Monthly AI monitoring

Citation tracking across platforms every month. Competitive alerts when a rival starts appearing in your queries.

✓

Reporting

Which queries you're appearing for, traffic attribution where measurable, and what's next. No black box.

— How it works

Fast to start. Built to compound.

STEP 01

Audit & Map

We map your current AI search presence in one to two weeks. Where does your brand appear today? What queries is your category getting asked? What are the gap opportunities? The audit is the foundation for everything.

DurationWeek 1-2
OutputGEO audit + gap report
OwnerStrategy call
STEP 02

Build Entity Authority

We implement the structural changes: entity definitions, FAQ schema, content architecture, strategic mentions. The goal is to give AI systems enough verified signal to start citing your brand confidently.

DurationMonth 1-2
OutputOptimized entity presence
OwnerMonthly delivery
STEP 03

Monitor & Compound

We track your brand's presence in AI answers month over month. As your entity authority grows, the citations compound. Monthly reports show what's improving, what's not, and what to do next.

DurationOngoing
OutputGrowing AI citation coverage
OwnerMonthly report
— Proof

GEO results, documented.

2wk
To first ChatGPT-attributed sales — Butcher's Hook, GEO retainer
0%
Organic traffic growth in 3 months — AetherHaus, SEO + GEO retainer
0pg
Pages/month production — Hedra, AI video SaaS, full-funnel content strategy
— Case studies

From unknown to AI-cited.

Butcher's Hook · GEO Retainer 2 weeks

Generating sales from ChatGPT within 2 weeks.

No presence in AI search results before we started. Entity optimization, FAQ schema, citation architecture. First AI-attributed sales within two weeks of implementation. The fastest GEO result we've documented.

First ChatGPT sale
Read case study
Hedra · AI Video SaaS Ongoing

18 pages/month at scale.

Full-funnel content strategy — 6 TOF, 6 MOF, 6 BOF per month. Building organic authority and AI citation coverage simultaneously.

Read case study
AetherHaus · SEO + GEO 3 months

686% organic traffic growth in 3 months.

SEO + GEO retainer. #1 for "cold plunge Vancouver" and #5 for "ice bath and sauna." What SEO and GEO look like when they compound together.

Read case study
— Reviews

What founders say.

★★★★★
"We are currently working with Liam at Hedra and are happy with the deliverables. He executes fast and works quite independently. He delivers high quality blogs and landing pages for us."
Sandra Nachförg-Buleandra
Head of Content · Hedra
★★★★★
"They explained what they were doing every single step. No black box. I could see the work and connect it to what was happening with our brand."
Verified client
Founder · SaaS startup
★★★★★
"The team moves fast. They don't wait for direction — they bring the plan and execute. That matters when you're early stage and don't have time to manage agencies."
Verified client
Founder · Early-stage company

Questions from founders.

GEO is a new channel. Here are the questions we hear most.

What's the difference between SEO and GEO for a startup? +
SEO gets your website ranking on Google over time — typically 6 to 12 months to meaningful results. GEO establishes your brand's presence in AI-generated answers much faster — some clients see early citations within weeks. For startups, GEO often makes sense to start earlier in the growth curve.
When should a startup prioritize GEO over SEO? +
If you're pre-product-market-fit with a very tight team, GEO is typically a better use of early budget because it builds brand authority faster. Once you have consistent revenue and a repeatable GTM, SEO and GEO together compound the most. We'll tell you honestly which is right for your stage.
How fast can we expect results? +
Butcher's Hook generated sales from ChatGPT within two weeks. That's our fastest documented result. Most startups see initial brand mentions appearing in AI answers within four to eight weeks. Broad, consistent citation coverage builds over three to six months.
Does GEO require a minimum content volume? +
No. We can work with limited existing content and build the entity presence from there. FAQ schema, entity definitions, and strategic brand mentions don't require a large content archive.
Can we do GEO without also doing SEO? +
Yes. GEO is available as a standalone service. That said, SEO builds the domain authority that gives AI systems more reason to trust and cite your content. Founders at Series A and beyond typically run both. Pre-seed and seed, GEO standalone is common.
What does monthly GEO monitoring actually track? +
We track which queries your brand appears for in ChatGPT, Perplexity, and Google AI. We note which queries competitors appear for that you don't. We report on citation frequency, context, and accuracy. We flag anything that looks wrong and fix it.
Get in the answer.

Your startup, cited by AI.

Book a Free Audit → liam@the66th.com