When someone asks ChatGPT for a cold plunge studio, a supplement recommendation, or a wellness practitioner, your brand should be the one they find. We build the entity presence and content architecture that makes that happen.
Book a Free Audit →ChatGPT and Perplexity cite brands they can verify — through mentions, structured content, and clear entity signals. New and growing wellness brands get skipped entirely if those signals aren't built.
In health and wellness, accuracy matters beyond marketing. AI systems are conservative with brands whose content makes claims that can't be independently verified. Content architecture has to be built around this.
Credibility in AI search is not automatic. It requires entity optimization, structured content, strategic citation building, and a consistent brand presence across the web.
Each service addresses a different layer of how AI systems evaluate and cite health and wellness content.
We start by mapping exactly where your brand appears today in AI-generated answers — and where it doesn't. What claims AI associates with your brand. What trust signals are present or missing. What your competitors are being cited for that you aren't.
GEO for wellness starts with a strong SEO foundation. When your site earns domain authority, AI systems have a basis to trust your content. We layer FAQ schema, entity definitions, review management, and citation architecture on top — built around wellness-specific accuracy requirements.
We build and optimize the content that earns AI citations. Claim-evidence-source structures, independently quotable insights, and entity-level depth that AI systems can extract and reference.
GEO starts with a strong SEO foundation. When your site earns domain authority, AI systems have a basis to trust and cite your wellness content. We build that foundation first, then layer in entity optimization, review management, and citation architecture on top.
Where your brand appears in AI today, what's missing, what competitors rank for.
What AI systems currently associate with your brand, and what they should.
Structured Q&A that AI systems can extract and cite directly.
Claim-evidence-source architecture for existing pages.
Building the off-site signals that establish entity authority.
Monitoring brand perception and review signals across platforms. Wellness brands with strong, authentic review profiles are cited by AI more consistently.
Ensuring all content accurately represents what can be claimed.
Tracking where your brand appears in AI answers over time.
Citations, coverage, gaps, and next-month plan.
We audit your current AI search presence. Where does your brand appear when consumers ask AI tools about wellness in your category? What trust signals exist? What's missing? This is the starting point for everything that follows.
We implement the changes: FAQ schema, entity optimization, content restructuring, claim-evidence-source architecture. For wellness brands, every claim must be substantiated — the optimization reflects that.
We build the brand mention presence across the web that AI systems use to establish entity credibility. Ongoing monitoring tracks citations across ChatGPT, Perplexity, and Google AI. Adjustments made as the AI search landscape evolves.
Zero organic traffic when we started. SEO retainer with GEO layer. Now #1 for "cold plunge Vancouver" and #5 for "ice bath and sauna." Driving steady new memberships from both Google and AI search.
Read the case studyNo presence in AI search results. GEO retainer — entity optimization and citation architecture. First AI-attributed sales within two weeks of implementation.
Read the case studyMinimal organic traffic despite a quality product. SEO + GEO — content strategy, structured data, entity optimization.
Read the case study"We are currently working with Liam at Hedra and are happy with the deliverables. He executes fast and works quite independently. He delivers high quality blogs and landing pages for us."
"The whole team moves fast and communicates like they actually care about the outcome. It feels like they're part of our team, not a vendor we hired."
"They explained what they were doing every single month. I could see the work, see the results, and understand the connection between them."
GEO for health and wellness requires a different approach than standard content marketing.