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GEO Agency

Generative Engine
Optimization
Agency.

Most businesses hire a generative engine optimization agency expecting AI-specific tactics. We start with really good SEO first, then layer the citation architecture, brand clarity signals, and review management that gets you cited. Both. In that order.

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— Definition

What a generative engine optimization agency actually does.

A generative engine optimization agency gets your brand cited inside AI answers: when a buyer asks ChatGPT or Perplexity who to hire, your name comes back with the right description attached. The work sits on top of SEO, in an order that matters. Generative engine optimization services that skip the foundation produce citations that fade.

— 01

Be findable.

A site Google and AI can actually read. Fast, clean, every page indexed. Unglamorous, and the floor everything else stands on.

— 02

Be specific.

A dedicated page for everything you sell, each one detailed enough that no competitor could paste it. Generic pages teach AI nothing.

— 03

Be trusted.

Reviews that shape how AI describes you. Earned appearances in the comparisons it pulls recommendations from. We track both monthly.

— Services

Three services. One compounding system.

We build the SEO foundation first. Then layer GEO on top. Then monitor and compound. In that order, because the order matters.

01 / 03

GEO Audit.

Before we build anything, we map exactly where your brand appears in AI answers today. Which platforms cite you. What queries trigger your name. What competitors are being recommended that you aren't. This is your baseline. It shapes everything that follows.

Citation Gap Analysis Platform Coverage Map Competitor Research Opportunity Report
citation.audit 6 platforms · scanning
ChatGPTUnknown
PerplexityUnknown
Google AIUnknown
ClaudeUnknown
GeminiUnknown
CopilotUnknown
Citation coverage 0 / 6
02 / 03

SEO Foundation + GEO Build.

We earn the domain authority AI systems need to trust your brand: content depth, technical health, and link equity. Then the trust layer: review acquisition on the platforms AI reads, and earned appearances in the roundups and comparisons it pulls recommendations from. The SEO comes first. Not because it's easier, because the GEO won't hold without it.

Technical SEO Content Systems Review Management Roundup Appearances
progress · month 3 seo + geo combined
Google Rankings
Position 47
AI Citation Coverage
0%
Building foundation...
03 / 03

AI Monitoring.

We track every time your brand appears in ChatGPT, Perplexity, Google AI, and Claude, and every time it should but doesn't. Monthly reporting shows your citation trajectory, what's improving, what gaps remain, and what we're adjusting. AI search is not static and neither is our monitoring.

Citation Tracking Monthly Reports Competitive Alerts Trend Analysis
live · citations real-time feed
Citations this month 0
— Why GEO fails

Three reasons most GEO campaigns don't hold.

Tactics without the foundation. Most agencies skip steps one and two.

— 01

GEO without SEO doesn't hold.

AI systems cite brands with domain authority. If you haven't earned that on Google first, the citation signals don't stick. The foundation comes first.

— 02

Generic content doesn't get extracted.

AI systems pull from content that directly answers questions. If your pages aren't structured for extraction (FAQ schema, clear definitions, claim-evidence-source depth) they get skipped.

— 03

Reviews shape how AI describes you.

When consumers ask AI about your brand, review sentiment is a direct input. Ignoring your review profile means losing control of your AI narrative.

— By The Numbers

GEO results, documented.

Pulled from Google Search Console, Ahrefs, and client-reported revenue. AI citation data tracked manually across platforms.

0wk
To first ChatGPT-attributed sales - Butcher's Hook GEO retainer
0/5
Google & Clutch verified rating across reviews
0AI
Platforms we optimise for: ChatGPT, Perplexity, Google AI, Claude, Gemini, Copilot
— Case Studies

GEO in action, documented.

Real clients. Real AI citations. Results pulled from Google Search Console and client-reported revenue.

Butcher's Hook · E-commerce 8 WEEKS

Zero to ChatGPT sales in two weeks. 112 keywords ranking. 45 daily visitors from organic.

11280400
Wk 1Wk 3Wk 5Wk 8
ChatGPT cited →
Read case study
AetherHaus · Wellness9 MONTHS

120x organic traffic and 89 AI citations across five platforms.

GEO and SEO compounding together. Google rankings gave AI systems the authority signal they needed. Citations followed.

Read case study
— Startups

GEO for startups.

The job of a GEO agency for startups is sequencing. Citations follow the foundation.

— 01

Start before the shortlist settles.

AI shortlists in your category are forming now. When someone asks ChatGPT for the best tool in your space, it answers with somebody's name. Waiting for brand recognition is waiting to be left off the list.

— 02

The foundation sprint comes first.

No domain authority yet means order matters most: the site made readable, a page for every use case, each one specific enough that no competitor could write it. Generative engine optimisation for an early-stage company is mostly getting that sequence right.

— 03

Founder-direct, month to month.

You work with the founders doing the work. No lock-in, scoped to your stage after the audit rather than from a rate card.

— Reviews

Trusted by founders.

Google-verified reviews. Clare's mentions GEO by name.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
— Process

How we get your brand cited by AI.

01
03
STEP 01

Audit & Map.

We map your Google rankings and AI citation coverage together. Where do you appear on organic search? Where do you appear when someone asks ChatGPT? What are your competitors being cited for that you aren't? The audit drives everything. We don't guess at the gaps, we document them.

the66th / audit.01
Google Rankings
+47%
AI Visibility
18%
STEP 02

Build the Foundation.

We earn domain authority through content depth, technical health, and link equity: the signals AI systems need to trust your brand. Then we layer in citation architecture: FAQ schema, brand clarity signals, structured content, and review management. The SEO comes first. Because without it, the GEO won't hold.

Technical audit resolved● COMPLETE
Schema & structured data● COMPLETE
Bottom-funnel pages built● COMPLETE
Citation sources earned○ IN PROGRESS
Backlink campaign○ QUEUED
STEP 03

Compound & Monitor.

Citations grow as authority builds. We track your brand across ChatGPT, Perplexity, Google AI, and Claude monthly, reporting what you're cited for and what you're missing. AI search is not static. Neither is our monitoring.

The tactical detail lives in our guide on how to get cited by ChatGPT.

ORGANIC TRAFFIC · 6 MOS +675%
— AI Visibility

Your brand, cited by AI.

AI doesn't rank pages. It cites brands it trusts. We build that trust through authority, clarity, and a citation architecture that puts your brand into the answers.

ChatGPT
Claude
Perplexity
Gemini
Google AI
Copilot
Your Brand Cited 312× last 30d
— GEO Readiness

The 5 signals that determine if AI cites your brand.

AI systems evaluate brands on a combination of signals before recommending them. Here is what we build toward, and how a typical engagement moves the needle.

Domain Authority 0
Brand Clarity 0
Review Velocity 0
FAQ Schema 0
Brand Mentions 0
GEO Readiness Score
0%
Not Yet Citable

Domain authority is the heaviest signal. It comes from SEO done well, which is why we build that foundation before anything else. The other four signals layer on top.

— Terminology

GEO, AEO, and AIO: what each one actually means.

Three terms. Constant confusion. Here is what they mean and how we handle all three as one integrated practice.

Primary service
GEO
Generative Engine Optimization

Getting your brand cited in AI-generated answers. When someone asks ChatGPT, Perplexity, or Gemini for a recommendation in your category, your name appears. Requires SEO as the foundation. This is our primary offering.

What we do
Included in GEO
AEO
Answer Engine Optimization

A subset of GEO focused on structured Q&A formats: FAQ schema, voice search answers, and direct question-response content. When you structure your content so AI can extract clean answers, AEO is what you're doing. Part of every GEO engagement we run.

Included in GEO
Included in SEO
AIO
AI Overview Optimization

Getting featured in Google's AI Overview summaries at the top of search results. An increasingly important component of modern SEO and a natural output of ranking well and structuring content clearly. We build toward this inside every SEO engagement.

Included in SEO
— Choosing

How to choose a generative engine optimization company.

Whoever you hire, four questions separate GEO that compounds from GEO that fades.

Ask them
Why it matters
✓Do they show platform-attributed results?
Percentage spikes are easy to claim. Ask for a named client, the platform the citation appeared on, and what it did to revenue. Ours are published above, documented.
✓Is the SEO foundation in the same retainer?
Domain authority is the heaviest signal AI systems use to decide which brands to trust. We bundle the foundation and the citation work into one engagement because the citations fade without it.
✓Is review work in scope?
When AI describes your brand, it draws on review sentiment. If nobody is working your reviews, part of your AI narrative goes unmanaged. Ours includes it.
✓Can you leave?
Month to month means the agency expects to earn the renewal. We keep clients because the citations compound.
FAQ

GEO questions, answered.

What is generative engine optimization?+

Generative engine optimization is the work of getting your brand cited inside AI answers. When someone asks ChatGPT, Perplexity, Gemini, or Claude for a recommendation in your category, GEO is what puts your name in the response. It runs on an SEO foundation, then adds the content structure, brand signals, and review consistency that AI systems use to decide which brands to trust.

How is GEO different from SEO?+

SEO earns your rankings in search results. GEO earns your citations inside AI answers. They are not separate budgets. AI systems pull from brands that already rank and already carry authority, so we build the SEO foundation first, then layer the citation work on top. An agency that sells GEO without that foundation is selling a result that fades within weeks.

Which AI platforms do you optimize for?+

ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot. Each one reads and cites content differently, so we track your brand on each platform separately rather than optimizing for one and hoping the rest follow.

How do you measure whether GEO is working?+

Every month you see where your brand appears in AI answers, which questions trigger your name, and where the gaps are, in plain language. Citation count is a tracked monthly metric, not a claim. You also get a written read from a real strategist on what moved and why.

How long until my brand gets cited by AI?+

It depends where you start. A brand with a strong content foundation and steady reviews can see citation movement inside the first couple of months. One client saw sales attributable to ChatGPT citations within two weeks. A newer site with a thin foundation takes longer because the SEO has to come first. We give you a realistic read on the call, based on the actual audit.

Do I have to sign a long-term contract?+

No. GEO retainers are month-to-month. We keep clients because the citations compound, not because of a lock-in clause.

Can a brand-new website do GEO?+

Yes, with the order adjusted. A new site has no authority for AI to lean on, so the foundation work comes first and the citation work follows it. The advantage of starting early: your category's AI shortlists are still settling, and they settle on the brands that built.

Do backlinks still matter for GEO?+

Yes. Mentions and links from sites AI trusts are part of how it decides your brand is real. The difference from old link building is that where the mention lives now matters more than the raw count. A genuine appearance in a comparison article AI reads outweighs a hundred directory listings.

How are GEO retainers structured?+

Month to month, scoped to what your foundation needs. A brand with strong existing content needs less build than a startup starting from zero, so we scope after the audit, not from a rate card. No lock-in either way.

— Let's talk GEO

Ready to get cited by AI?
Book a free audit.

Book a Free Call → liam@the66th.com