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FOUNDERS & MARKETING LEADS
North America
● OPEN FOR 2026
EST. 2023
BRIEF / WRITE / EDIT
HUMAN AUTHORED
Briefed against live search results / Written by humans

SEO copywriting
services that
actually rank.

SEO copywriting services for brands that have published content and not seen it rank. We brief against the live search results, write the page a buyer will actually read, and edit until the AI search engines start quoting it.

Book a Free 30 Minute Audit →
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Built for founders and marketing leads

You have published the content. We make the next round actually rank, actually convert, and actually get quoted by ChatGPT.

What you get

A brief, a draft, and a page that earns its place.

Every page starts with a brief built from the live search results. Every page is written and edited by a person. Every page is checked against the AI answers it could earn a citation in.

01 / 03

Write to the live search results.

Most copywriting agencies brief from the keyword and the buyer. We brief from the live top ten results, the AI answers, the Reddit threads, and the comparison content that already ranks. The page you get reads like what already ranks plus what is missing from it.

Search-Informed Briefs Topical Depth Buyer Voice Honest Edits
brief, in progress target query, your topic
0 brief checks
before writing
02 / 03

Build an asset, not a content calendar.

One post a week that never ranks is a content calendar. One post a month that ranks and stays ranked, plus a money page that converts, plus a comparison page that intercepts buyers, is an asset. We write fewer pages on purpose. Each one has a job and is held to it.

Money Pages Comparison Pages Topical Authority Owned Traffic
traffic, twelve months illustrative
PAID, FLAT, RESETS MONTHLY ORGANIC, OWNED, KEEPS WORKING
Ownedyour URL, your traffic
$0per click, year three
03 / 03

Get quoted by ChatGPT and Google AI.

The same writing that ranks on Google is the writing AI engines pull from. We structure pages so a model can lift a definition, a stat, a comparison, or a step-by-step and credit your domain. Hedra earned 108 new AI citations from one set of pages built this way, with no AI-specific tricks.

ChatGPT Perplexity Google AI Honest Sources
ai answer, best tool for your category
Answer

  • ●Your Brandcited 6 times
  • ○Competitor Acited 3 times
  • ○Competitor Bcited 2 times
your-site.com/blog reddit.com g2.com
Numbers from the book

Results pulled from live dashboards.

Numbers below are reported by the client or pulled from Google Search Console and Ahrefs.

0%
More traffic at Maple Terroir, a DTC brand, in six months. 143% more revenue alongside.
0+
New AI citations at Hedra, a generative video product, from one set of full-funnel pages.
0%
Average organic traffic growth across all our client engagements.
Process

Brief, draft, then edit until it lands.

01
03
STEP 01

Brief against the live results.

We pull the top ten ranking pages, the AI answers, the relevant Reddit threads, the comparison content, and the buyer queries adjacent to your target. The brief lists what every ranking page has in common, what is missing, and what the page we are writing will say differently. Your editor signs off before any draft is started.

brief, target query
top ten results, format breakdownDone
ai answer, sources citedDone
topical gaps vs top ten3 gaps
brand voice reviewApproved
outline approvedEditor signed
STEP 02

Draft with a human writer.

A human writer takes the brief and writes the draft. AI is used for research and grammar, never to generate the prose. The draft is read out loud, the buyer voice is checked against your existing pages, and the structure is held to the brief. First-pass quality is the gate, not speed.

Brief approved by editor● COMPLETE
Draft written by human writer● COMPLETE
Voice and tone check vs brand● COMPLETE
Senior editor pass, prose-level○ IN PROGRESS
AI source check, ready for publish○ QUEUED
STEP 03

Publish, then watch where it lands.

The page goes live on staging, you sign off, then we publish. We track movement on Google for the target query, check whether ChatGPT and Perplexity start pulling from it, and tune the page after thirty days. If the page is not earning its place we tell you and we fix it.

PAGE RANK + AI MENTIONS + climbing
What we write

Five page types that move a real business.

No twenty-format content calendar. The five page types that decide whether a brand has owned traffic in eighteen months or another year of paying for every click.

01
Money pages
Service pages, product pages, use-case pages. The pages a buyer lands on when they are ready to hire or buy. We rewrite the existing ones and build the ones that are missing.
02
Comparison pages
"Best X" listicles, "X vs Y", "alternatives to Z". The format AI search pulls from most. The format your competitors are quietly ranking with while you ignore it.
03
Location pages
A real page per city, per neighborhood, per service area. Not a city-name swap. Real local proof, real review evidence, real reason a buyer in that city should pick you.
04
Authority blog
Long-form, evidence-based posts on the topics your category cares about. The kind of post that earns links, gets cited by Perplexity, and sits at the top of Google for years.
05
FAQ and support
The most overlooked page type in any content strategy. AI engines lift entire answers from a well-written FAQ. Buyers read them before they buy. Writers ignore them.
Reviews

Trusted by operators.

Google-verified reviews from business owners we have worked with directly.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
FAQ

Questions buyers actually ask.

Six things that come up on the first call. Answered the same way we would answer on the phone.

What types of pages do you write?+

Blog posts, service pages, location pages, comparison pages, and listicle pages. Bottom of funnel, middle of funnel, and top of funnel work all delivered to the same standard. We do not write generic SEO filler. Every page is briefed against the live search results and written by a human editor.

Do you use AI to write the content?+

We use AI for research, outline drafting, and grammar passes. Final copy is written and edited by a human. Google and the AI search engines are getting better at telling the difference, and so are buyers. The writing has to read like a person wrote it because a person did.

How is this different from a content agency?+

Most content agencies brief the writer, the writer writes, and the page goes live. We brief the writer against the live search results for the target query, against the AI sources that already rank for that query, and against your brand voice. The brief is the differentiator. The writing is the second differentiator.

Can you match our brand voice?+

Yes. The kickoff includes a voice review. We read the pages on your site that already work, the founder content that sets the tone, and any voice guidelines you have. The first piece is reviewed against that voice document before any production at scale.

Do you handle the publishing, or just deliver Google Docs?+

Both options exist. Delivery in Google Docs is the default. For clients on Webflow, WordPress, Astro, Framer, and a few other systems, we can publish directly to staging. We do not push live without your sign-off.

How long until a new page starts ranking?+

Depends on your site authority and the competitiveness of the query. New money pages on an established domain often start ranking within weeks. New blog posts on a younger domain take longer. We do not promise specific timelines on month one. We do report on weekly movement so you see whether the work is taking hold.

Reach us anytime

Two ways to start. Pick whichever is easier.

Option 01, fastest start 30min

Book a strategy call directly.

Pick a time on Liam's calendar. Free 30-minute look at your existing content, the queries you should be ranking for, and the gaps your current writer is missing.

Open calendar →
Option 02, written brief

Send a written message.

Tell us what you have published, what is not ranking, and what your existing writer keeps missing. We come back within one business day.

✓

Message received.

We will reply within one business day from liam@the66th.com.

Replies within one business day. No spam, ever.
Reach out anytime

Ready to publish content that actually ranks?
Let's talk.

Book a Free Consultation → liam@the66th.com