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Copilot

Copilot AI
Optimization
Services.

Copilot is where your B2B buyer researches from inside Edge, Word, and Teams. We make your commercial pages panel-ready and your Bing index presence strong enough to get pulled.

Book a Free Audit →
AetherHaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern AetherHaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern
The reframe

Copilot is the assistant that lives inside the workflow your buyer is already in.

Copilot is Microsoft's distribution into a billion Windows seats, Office tenants, and Edge browsers. The buyers using it are in their inbox, their doc, their browser tab, not in a separate tool.

01

Bing is the index Copilot reads.

Pages that rank in Google almost always rank in Bing, and that is what Copilot pulls from. Commercial intent pages with review support get pulled first.

02

The B2B buyer is already inside Microsoft.

Enterprise procurement, professional services, finance. Those decision-makers live in Outlook and Teams, and Copilot is how they research without leaving the workflow.

03

Commercial intent pages do most of the work.

Comparison pages, vendor lists, pricing structure, capability breakdowns. Copilot weights these heavily and skips the thin marketing pages.

What it looks like

Your brand in the panel, beside the work.

A buyer opens Edge or Word, asks Copilot a category question, and the panel returns an answer with sources. The shortlist is built without leaving the workflow.

Three horizons

What we build, on what timeline.

One engagement, three outcomes that land on different schedules. We build all three at once because each one feeds the next.

SHORT-TERM / WEEKS

Make your commercial pages panel-ready.

We rewrite your comparison, vendor, and pricing pages so Copilot can quote them cleanly. Clear category statements, structured tables, procurement FAQs.

Commercial pages pass Comparison tables Procurement FAQs
COMPARISON PAGESREADY
VENDOR LISTINGSREADY
CAPABILITY PAGESREADY
LONG-TERM / COMPOUNDING

A Bing-indexed content stack that ranks for commercial intent.

We build educational, comparison, and decision-stage content the Bing index ranks. Each page becomes a Copilot citation opportunity inside Edge, Outlook, or Teams.

Procurement guides Vendor comparisons Decision pages
PROCUREMENT GUIDESINDEXED
VENDOR COMPARISONSINDEXED
DECISION PAGESINDEXED
NEW CHANNEL / ASSET

An inbound stream from inside the Microsoft 365 workflow.

Once you are in the citation pool you stay until something displaces you. We track citation frequency, how often you're named versus competitors, and panel prompt coverage monthly.

Citation tracking Prompt coverage Named vs competitors
COPILOT CITATIONS · 30D+15
41
Named vs competitors33%
Sentimentpositive
Prompts covered38
Real client wins

Commercial citations, earned through the index.

Two clients whose Copilot citations came from the SEO foundation we built. Neither paid for Copilot optimization as a line item.

Tenmar · Construction Ten weeks
Lead volume
4xAfter ranking #1
on cost questions
From a five page site to eighty five optimized pages. Position one in AI citations for cost questions in the construction category.
PagesFive to eighty five in ten weeks
RankPosition one in AI citations on cost questions
SurfaceTracked across Copilot, ChatGPT, others

Position one in AI citations for cost questions in the construction category.

Tenmar grew from five pages to eighty five optimized commercial pages in ten weeks. Cost and service searches earned the number one citation position in the category, four times the lead volume.

Read case study
AetherHaus · Wellness, Vancouver Nine months
AI citations
89AI citations across
five engines
From the SEO foundation we built. Copilot included in the citation surface, no Copilot-specific work.
Traffic120x organic in nine months
RankPosition one for cold plunge Vancouver
SurfaceCopilot among five AI engines

89 AI citations across five engines, Copilot included.

AetherHaus earned 89 AI citations across five engines once Google trusted the domain. Copilot was one of them. The citations were a byproduct of the SEO foundation, not Copilot-specific work.

Read case study
Reviews

Trusted by the operators we work with.

Google-verified reviews from the businesses we have helped.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
FAQ

Common questions about Copilot AI optimization.

What is Copilot AI optimization? +
Copilot AI optimization is the work of making your brand cite-worthy inside Microsoft Copilot. Copilot reads from the Bing index and is embedded in Edge, Office, Windows, and Teams. The buyers using it are reaching for it inside their daily workflow. Citation comes from Bing-indexed authority, commercial-intent pages, and presence on the platforms B2B buyers consult.
Who actually uses Copilot? +
Microsoft Copilot is the assistant of choice for many enterprise and B2B workflows. It is built into Windows, Edge, Microsoft 365, and Teams. Knowledge workers reach for it from inside the apps they already use. If your buyers are in B2B, finance, professional services, or enterprise software, they are using Copilot whether they call it that or not.
What actually gets a brand cited by Copilot? +
Two behaviors show up in our client data consistently. The client publishes useful content across the full buyer journey, top of funnel education, middle of funnel comparison, and bottom of funnel service pages. The client actively builds review velocity on the category platforms their buyers trust. Copilot pulls from the Bing index and weights commercial intent pages and structured B2B answers heavily.
How is Copilot different from ChatGPT? +
Both use models from the GPT family and both read from the Bing index for live retrieval. The difference is surface. ChatGPT is a standalone assistant. Copilot is embedded in Edge, Word, Excel, Outlook, and Teams. Optimizing for one helps the other on the retrieval side. The Copilot panel adds B2B reach inside the workflow.
Does Bing-specific SEO matter? +
Yes, on the margins. Bing weights some signals differently than Google, particularly older-style on-page signals and social engagement. The bigger lever is generic SEO done well: domain authority, content depth, technical health. Pages that rank on Google almost always also rank on Bing, and those are the pages Copilot pulls from.
How long until we see results? +
Brands already ranking on the searches Copilot researches start to see citation appearances within weeks of the right commercial content and review work. AetherHaus earned 89 AI citations across five engines, Copilot included, from one SEO foundation with no Copilot-specific work. Brands starting from zero authority need the foundational SEO to compound first.
Do you sell Copilot optimization as a separate product? +
No. Copilot citation is what disciplined SEO produces when the commercial intent pages are also Bing-indexed and review-supported. We include this work inside every SEO retainer. Charging separately for the natural output of good SEO would be dishonest.
How do you measure Copilot citation success? +
We track citation appearances across the Copilot prompts that matter in your category every month. We monitor how often you're named versus competitors and the sentiment of the citation. We report all of this alongside your organic ranking and traffic in plain English.
When you are ready to be inside the workflow your buyer already uses.

Get cited in the panel.

Book a Free Audit → liam@the66th.com