Services Industries Locations Case Studies Blog About Contact Book a Call
PRIVATE PRACTICES
North America
● OPEN FOR 2026
EST. 2023
AUDIT / ROADMAP
ADVISORY
Independent audit / Twelve-month roadmap

SEO consulting
for plastic surgeons
who want more consults.

SEO consulting for plastic surgeons who want their Google listing, their site, and the AI sources patients read before booking to all point to the same place. An audit you keep, a roadmap your team can run, and an advisor on the line when you need one.

Book a Free 30 Minute Audit →
Scroll
AetherHaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern AetherHaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern
Built for private practices

You see the patients. We make sure the next person researching a rhinoplasty, a tummy tuck, or a revision finds you on Google and reads your name in the AI answer.

What you get

An audit, a roadmap, and an advisor on call.

Consulting is not done-for-you. It is the audit, the plan, and the second pair of eyes that keeps your team or your existing agency honest.

01 / 03

Show up across the research journey.

Patients do not click once and book. They read your site, scroll your Google reviews, open RealSelf, check Healthgrades, ask ChatGPT for opinions, and come back days later. We audit every touchpoint and tell you which ones are quietly losing you consults.

Site Audit Google Listing RealSelf and Healthgrades Review Velocity
research journey one patient, 21 days
0 touchpoints
before booking
02 / 03

Stop renting your consult pipeline.

Right now most of your consults probably come through paid ads, RealSelf placements, or a referral pipeline you do not control. Organic search is different. The work builds onto an asset your practice owns. Year one is the audit and the build. Year three is when the calendar fills from patients who Googled their procedure and found you first.

Owned Asset Lower CAC No Per-Lead Fees Long Horizon
consults per quarter illustrative
PAID + REALSELF, FLAT COST ORGANIC, OWNED ASSET
Ownedyour site, your patients
0per-lead fees, year three
03 / 03

Get named in AI recommendations.

More patients are asking ChatGPT, Perplexity, and Google AI which surgeon to consult. The AI pulls from RealSelf, Healthgrades, Reddit threads, NextDoor doctor lists, and your own site. We audit what those sources currently say about you and what to change so the AI answer names your practice.

ChatGPT Google AI RealSelf Healthgrades
ai answer, who should I consult for a rhinoplasty?
Answer

  • ●Dr. Your Name, FRCSC5.0, 312 reviews
  • ○Dr. Howard Goldstein4.8, 184 reviews
  • ○Dr. Priya Mehta4.7, 96 reviews
your-practice.com realself.com healthgrades.com
Numbers from the book

Results pulled from live dashboards.

We do not have a plastic surgery client yet. The numbers below are from analogous high-trust consumer engagements, reported by the client or pulled from Google Search Console and Ahrefs.

0x
Organic traffic growth at AetherHaus, a Vancouver wellness brand, in nine months. From a coming-soon page to first place for cold plunge Vancouver and 89 AI citations across five platforms.
0%
More revenue at Maple Terroir, a high-ticket consumer brand, in six months. 1500% traffic growth alongside.
0%
Average organic traffic growth across all our client engagements.
Process

Audit, roadmap, then advisory on call.

01
03
STEP 01

Independent audit.

We review your site, your Google listing, your RealSelf and Healthgrades profiles, the procedures you offer, the cities you serve, and the surgeons ranking above you. You receive a written audit that lists, in priority order, what is helping you and what is quietly costing you consults.

your practice / audit
site speed and mobile experienceNeeds work
procedure pages, depth and structure3 of 12 present
Google listing and reviewsStale
RealSelf and Healthgrades profilesIncomplete
AI sources that mention you0 found
STEP 02

Twelve-month roadmap.

From the audit we build a quarterly plan your team or your existing agency can execute. Procedure pages to write, city pages to add, technical fixes, the review cadence, the RealSelf and Healthgrades updates, and the content needed to earn AI mentions. Each item has an owner, a priority, and the outcome it targets.

Q1, technical foundation and procedure pages● COMPLETE
Q2, review velocity and city pages● COMPLETE
Q3, RealSelf and Healthgrades depth● COMPLETE
Q4, AI search and surgeon-bio content○ IN PROGRESS
Year two, scaling what works○ QUEUED
STEP 03

Ongoing advisory.

Monthly check-ins, async on Slack or email, and quarterly deep dives. We look at what worked, what did not, where your competitors moved, and what to change next. You get a second pair of eyes on every major decision so your team or your existing agency keeps moving in one direction.

CONSULTS PER QUARTER + growing
What the audit covers

Five things that move a plastic surgery practice every time.

Not a forty-point checklist. The five things that decide whether your practice gets the consult or the surgeon two miles away does.

01
Procedure pages
A real page per procedure you offer. Rhinoplasty, tummy tuck, breast augmentation, revision work, non-surgical. Depth matters. Patients read.
02
Surgeon bio
The page Google and AI both read to decide if you are a real, credentialed answer. Board certification, training, hospital affiliations, papers, before-and-after gallery within ad regulations.
03
Google listing
The local result patients tap from the map. Photos, service categories, hours, a weekly post cadence. Done right, this alone can lift consult requests by a meaningful amount in one quarter.
04
Reviews and RealSelf
Patient research lives on Google reviews, RealSelf, Healthgrades, and Reddit. We audit what is there now, how often new reviews come in, and how to ask for them without being pushy.
05
Technical basics
Fast load, clean structure, mobile-first, structured data for medical procedures. Background work that lets Google and AI actually read your site.
Reviews

Trusted by operators.

Google-verified reviews from business owners we have worked with directly.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
Adjacent verticals

Built for plastic surgeons. Works for adjacent aesthetic and medical practices.

The system is the same for any high-trust, high-ticket consumer healthcare practice where patients research over weeks before booking.

01
Cosmetic dermatology
Lasers, injectables, skin resurfacing. Same patient research arc, same review and AI dynamics.
02
Med spa
Medical-grade aesthetic services under physician supervision. Heavy local search, heavy Google reviews, RealSelf-adjacent.
03
Hair restoration
High-ticket, long research window, before-and-after led. The buyer crosses several AI tools before booking.
04
Cosmetic dentistry
Veneers, implants, full-mouth restorations. Premium patients, multi-touch research, Google reviews central.
05
Fertility clinics
IVF, IUI, egg freezing. Highest-trust consumer healthcare. Patient research stretched over months.
06
Cosmetic surgery, international
Medical tourism patients researching across borders. AI sources weigh heavier in this segment than in any other vertical we work in.
FAQ

Questions plastic surgeons actually ask.

Six things that come up on the first call. Answered the same way we would answer on the phone.

What is included in SEO consulting for plastic surgeons?+

An independent review of your site, your Google listing, your RealSelf and Healthgrades presence, the surgeons ranking above you for the procedures you offer, and the AI sources patients are reading. You get a written audit, a twelve-month roadmap, and ongoing advisory. You or your in-house team runs the work. We stay in the loop on what to do next.

Are you HIPAA aware in how you handle the work?+

Yes. We do not handle protected health information, do not log into patient systems, and only review what is publicly accessible. If we recommend tools that touch patient data, we recommend ones with a Business Associate Agreement available and leave the BAA execution to your practice.

How is consulting different from a done-for-you retainer?+

Consulting is audit, roadmap, and advisory. Your team or your existing agency executes. Retainers are us doing the work end to end. Consulting suits practices that already have in-house marketing or an existing vendor and want a second opinion plus a long-range plan.

Do you work with single-doctor practices or larger groups?+

Both. For a single-surgeon practice, the work focuses on the procedures you offer and the city you serve. For multi-location groups we work across the brand hub plus a page per surgeon, per procedure, per city, so each surgeon and each location can rank on its own merits.

Will this work for AI search, not just Google?+

Yes. Patients ask ChatGPT, Perplexity, and Google AI for surgeon recommendations. The same work that gets you found on Google, well-written content, real reviews, accurate listings, gets you cited by AI. We name which AI sources matter for plastic surgery, including RealSelf, Healthgrades, NextDoor doctor reviews, and Reddit threads patients read before booking.

How long until I see consults from this?+

Patient research happens over weeks, sometimes months. Most practices start to see consultation requests trace back to organic search and AI mentions in the first quarter of focused work. We do not promise month-one results. The honest first-month deliverable is the audit and the roadmap.

Reach us anytime

Two ways to start. Pick whichever is easier.

Option 01, fastest start 30min

Book a strategy call directly.

Pick a time on Liam's calendar. Free 30-minute look at your practice site, your Google listing, and the surgeons ranking above you for the procedures you offer.

Open calendar →
Option 02, written brief

Send a written message.

Tell us what you are evaluating, what your team already runs in-house, and what you have tried. We come back within one business day.

✓

Message received.

We will reply within one business day from liam@the66th.com.

Replies within one business day. No spam, ever.
Reach out anytime

Ready to be the surgeon patients find first?
Let's talk.

Book a Free Consultation → liam@the66th.com