Legacy Enclosures
A flat website turned into a compounding growth channel, driving 5x organic traffic growth in under 6 months through technical SEO, conversion-focused design, and high-quality authority building.
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Introduction and Overview
Legacy Enclosures is a Canadian company specializing in custom patio enclosures and outdoor living solutions, serving homeowners looking to extend their living space year-round. They came to us with a website that was not generating consistent organic traffic or leads in a competitive local search landscape. We helped by rebuilding their SEO foundation, refining their targeting and messaging, and transforming the site into a high-converting growth channel that delivered 5x organic traffic in under six months.
The Challenge
Legacy Enclosures is a Canadian company specializing in custom patio enclosures and outdoor living solutions for homeowners who want year-round usability. Despite a strong product offering, their website was not driving meaningful organic traffic or consistent leads in a competitive market.
Key challenges
Flat organic traffic with no clear growth trajectory
Weak search visibility in competitive local and service-based keywords
Technical SEO issues limiting crawlability, performance, and scalability
Limited authority signals compared to established competitors
What We Did
Our Solution
We built a focused SEO growth system designed to attract the right homeowners and scale organic visibility quickly. Every change was intentional, from who we targeted to how the site was structured, written, and supported by authority signals.
Conducted target audience and search intent research to define the highest-value homeowner segments
Mapped commercial, service-intent keywords to core pages to drive qualified organic traffic
Rebuilt the technical SEO foundation to improve crawlability, indexation, and performance
Cleaned up URLs and implemented keyword-driven meta titles and descriptions to improve SERP visibility and click-through rates
Rewrote and structured the homepage to align with search intent and SEO best practices
Secured high-quality, niche-specific backlinks to strengthen authority and competitive positioning
This approach allowed organic growth to compound quickly rather than relying on isolated tactics.
The Results
(review from owner)
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In under three-six months, Legacy Enclosures went from stagnant organic visibility to measurable, compounding search growth driven by high-intent keywords and improved authority.
Search visibility gains
Top 3 rankings achieved for high-value keywords including:
Glass enclosures
Glass patio enclosures
Patio glass enclosure
Glass enclosure for deck
Sunroom glass enclosed patio
Modern glass roof patio
Organic traffic growth
5x increase in organic traffic in under six months
Clear growth inflection point shortly after implementation
Consistent month-over-month traffic increases rather than short-term spikes
Authority growth
Increase in referring domains from niche-relevant, industry-aligned sources
Stronger topical authority supporting continued keyword expansion
Overall impact
Organic search became a reliable growth channel rather than a static asset
Rankings, traffic, and authority now support long-term scalability