Washtech
WashTech is a Vancouver-based exterior cleaning company offering services such as window cleaning, gutter cleaning, soft washing, and seasonal installations across the Lower Mainland. We began working with WashTech in early August to improve their organic visibility and local search presence in a competitive services market. By December, the site was showing clear momentum with rising rankings, increased impressions, and consistent organic traffic growth.
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Introduction and Overview
WashTech is a Vancouver-based exterior cleaning company serving residential and commercial clients across the Lower Mainland. When we began working together in early August, organic visibility was limited and core service pages were not generating consistent search demand. In under five months, targeted SEO execution led to sharp increases in impressions, clicks, rankings, and organic traffic momentum.
Metric | Before (August) | After (December) |
|---|---|---|
Organic traffic | Minimal and inconsistent | Consistent month-over-month growth |
Search impressions | Low baseline | 18.2K impressions in last 3 months (+96%) |
Organic clicks | Near zero | 189 clicks in last 3 months (+87%) |
Keyword visibility | Limited rankings | Multiple top 3 rankings for core services |
Search momentum | No clear trend | Strong upward growth trend |
The Challenge
WashTech had an outdated website that was not built for search visibility, resulting in little to no organic traffic. Despite offering in-demand services, the site lacked the structure, content, and authority needed to compete in local search results.
Outdated website design and structure
No meaningful organic traffic or search visibility
Core service pages not ranking for local keywords
Weak on-page SEO and technical foundation
Limited authority signals in a competitive market
What We Did
Our Solution
We rebuilt WashTech’s online presence from the ground up with a focus on local search visibility, scalable structure, and operational efficiency. The work combined foundational SEO, local authority building, and automation to support both growth and speed.
Full website rebuild to modernize design, structure, and SEO foundations
Proper site architecture using a hub-and-spoke model to support topical authority
Targeting bottom-of-funnel, service-based keywords with clear local intent
NAP consistency cleanup across key platforms to strengthen local trust signals
Directory building to improve citation coverage and local relevance
High-quality backlink building to increase authority and competitiveness
AI-powered automations using Zapier to speed up CRM workflows and real-time notifications for internal operations
This created a system that supported both organic growth and day-to-day efficiency without manual overhead.
The Results
Within five months, WashTech went from virtually no organic presence to measurable, compounding search visibility driven by service and location-based keywords.
18.2K organic impressions in the last 3 months alone, up 96%
189 organic clicks in the last 3 months, up 87%
Core service pages moved from zero visibility to active traffic generation
Top rankings achieved for keywords like window cleaning Vancouver, gutter cleaning Vancouver, and solar panel cleaning
Clear organic traffic inflection beginning in late fall and accelerating into December
This established organic search as a meaningful and growing acquisition channel rather than a dormant asset.