Hotel SEO Services
Hotel SEO Services
Hotel SEO Services
Our hotel SEO services help you capture guests searching for hotels like yours and turn them into direct bookings. Stop giving 15-25% of every booking to OTAs.
With our expert team of gardeners and landscapers, we turn ordinary gardens into extraordinary havens of beauty.
WHAT'S IN IT FOR YOU
SEO for Hotels That Drives Direct Bookings
You're tired of paying 15-25% commission on every booking. Our hotel SEO services help you capture guests searching for hotels like yours and convert them into direct bookings.
Stop Paying Commission
Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.
Stop Paying Commission
Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.
Stop Paying Commission
Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.
Get Found by Ready Guests
Rank for "hotels in [your city]." High-intent searches that convert.
Get Found by Ready Guests
Rank for "hotels in [your city]." High-intent searches that convert.
Get Found by Ready Guests
Rank for "hotels in [your city]." High-intent searches that convert.
Results or We Keep Working
Minimum 10-20% traffic increase guaranteed. Month-to-month.
Results or We Keep Working
Minimum 10-20% traffic increase guaranteed. Month-to-month.
Results or We Keep Working
Minimum 10-20% traffic increase guaranteed. Month-to-month.
What You Get
Everything You Get With Our Hotel SEO Services
Everything you need to outrank Booking.com and Expedia, get cited by AI, and convert searchers into direct bookings.
Richmond has a wide mix of growing industries. We create SEO strategies that fit each one. Whether you run a small team or a multi-location brand, our goal is to help you get found by the people who matter most.
Richmond has a wide mix of growing industries. We create SEO strategies that fit each one. Whether you run a small team or a multi-location brand, our goal is to help you get found by the people who matter most.
AI Search Optimization (GEO)
Home Services
Home Services
Get cited in ChatGPT, Perplexity, Claude, and Google AI Overviews. When AI recommends hotels, yours shows up.
When homeowners need a plumber, roofer, or cleaner, they search. We make sure you're the answer on Google and in AI results so you're getting calls, not your competitors.
When homeowners need a plumber, roofer, or cleaner, they search. We make sure you're the answer on Google and in AI results so you're getting calls, not your competitors.
Guest-Intent Keyword Targeting
Restaurants and Cafés
Pages for searches guests actually make. 'Hotels with rooftop pool,' 'pet-friendly hotels near the airport.' Keywords OTAs ignore.
Show up when locals search "best coffee near me" or ask ChatGPT where to eat. We help you rank on Google and get recommended by AI so first-time visitors become regulars.
Google Business Profile Optimization
Professional Services
Professional Services
Show up for "hotels near me" and local searches. Optimized photos, posts, and reviews. Visibility where guests book same-day stays.
Lawyers, accountants, consultants. Your clients Google before they call. We build your search presence and authority so you're the obvious choice.
Lawyers, accountants, consultants. Your clients Google before they call. We build your search presence and authority so you're the obvious choice.
Technical Hotel Website SEO
E-Commerce Brands
E-Commerce Brands
Site speed, structure, internal linking, and indexing. Schema markup for rooms and amenities. The technical foundation that gets your hotel ranked.
We help online stores rank for product searches and get cited in AI shopping recommendations so you're driving sales, not just traffic.
We help online stores rank for product searches and get cited in AI shopping recommendations so you're driving sales, not just traffic.
Content That Converts Guests
Tech and Startups
Tech and Startups
Room pages, venue guides, and local content. The detail Booking.com cannot replicate.
Competing for attention in a crowded market? We help startups build organic visibility fast so you're getting found while your competitors are still buying ads.
Competing for attention in a crowded market? We help startups build organic visibility fast so you're getting found while your competitors are still buying ads.
Live Reporting Dashboard
Creative Studios and Agencies
Creative Studios and Agencies
Track which searches bring guests to your site. See direct bookings versus OTA referrals. Know your actual ROI.
Photographers, designers, production companies. Your work speaks for itself, but only if people find it. We get your portfolio ranking and recommended.
Photographers, designers, production companies. Your work speaks for itself, but only if people find it. We get your portfolio ranking and recommended.
PROCESS
Our Approach to Hotel SEO
Three steps. Clear outcomes. No mystery.
STEP 1
STEP 2
STEP 3
01
Audit & Analysis
We audit your site, rankings, and competitors. Identify what's working, what's broken, and where booking platforms are beating you.
STEP 1
STEP 2
STEP 3
01
Audit & Analysis
We audit your site, rankings, and competitors. Identify what's working, what's broken, and where booking platforms are beating you.
STEP 1
STEP 2
STEP 3
01
Audit & Analysis
We audit your site, rankings, and competitors. Identify what's working, what's broken, and where booking platforms are beating you.
Results
Results
We Get Our Clients Results
We Get Our Clients Results
See what we did for our client's and how that translated to to business success.
Aetherhaus
See How Aetherhaus Increased Their Organic Traffic Growth by 686% in 3 Months
Aetherhaus
See How Aetherhaus Increased Their Organic Traffic Growth by 686% in 3 Months
Legacy Enclosures
How Legacy Enclosures Achieved 5x Organic Traffic Growth in Under 6 Months
Legacy Enclosures
How Legacy Enclosures Achieved 5x Organic Traffic Growth in Under 6 Months
Butcher's Hook
How Butcher's Hook Started Generating Sales From ChatGPT Within 2 Weeks
Bustem
How Bustem Consolidated for Brand Name Searches and Had a 702% Growth in Traffic in 60 Days
Bustem
How Bustem Consolidated for Brand Name Searches and Had a 702% Growth in Traffic in 60 Days
Maple Terroir
See How Maple Terroir Increased Their Revenue and Organic Search by 1500% in 6 months
Maple Terroir
See How Maple Terroir Increased Their Revenue and Organic Search by 1500% in 6 months
Testimonials
Testimonials
We Are Not Just Talk
We Are Not Just Talk
Video testimonials, verified reviews, and case studies from the businesses we've helped grow.
Victor Klinkera
CEO and Founder of Rocket Club Media
Victor Klinkera
CEO and Founder of Rocket Club Media
Clare Howard
Ex Marketing Manager for Mercedes-Benz
Clare Howard
Ex Marketing Manager for Mercedes-Benz
Aidan Bar-Lev-Wise
CEO and Founder of Washtech
Aidan Bar-Lev-Wise
CEO and Founder of Washtech
AI Visibility
Be the Hotel AI Recommends
Be the Hotel AI Recommends
Potential customers are asking ChatGPT and Perplexity for recommendations. We make sure they find your hotel.
Your Hotel
REVIEWS
Trusted by Business Leaders
Trusted by Business Leaders
Google-verified reviews from the businesses we’ve helped.
Andrew Crookshank
"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"
Andrew Crookshank
"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"
Anastasiia Romaniv
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Clare Howard
"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"
Clare Howard
"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"
044 Bureau
"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."
044 Bureau
"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."
Victor Klinkera
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.
Victor Klinkera
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.
Shawn Lytton
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"
Shawn Lytton
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"
PRICING
Invest in Direct Bookings
Invest in Direct Bookings
Month-to-month. No long contracts.
Month-to-month. No long contracts.
Build your foundation
3,000
/month
For hotels ready to stop bleeding bookings to OTAs.
Fix technical issues killing your rankings
Build the pages and backlinks that get you found before Expedia
Build your foundation
3,000
/month
For hotels ready to stop bleeding bookings to OTAs.
Fix technical issues killing your rankings
Build the pages and backlinks that get you found before Expedia
Get found on Google and AI
$5,000
/month
For hotels ready to grow direct bookings.
Rank on Google for "[city] hotel" searches
Get cited when guests ask ChatGPT where to stay
Get found on Google and AI
$5,000
/month
For hotels ready to grow direct bookings.
Rank on Google for "[city] hotel" searches
Get cited when guests ask ChatGPT where to stay
Aggressive visibility
Popular
$8,000
/month
For hotels ready to move fast.
More pages, more backlinks, more hotel mentions
Compete with OTAs instead of paying them
Aggressive visibility
Popular
$8,000
/month
For hotels ready to move fast.
More pages, more backlinks, more hotel mentions
Compete with OTAs instead of paying them
Enterprise - dominate your market
Custom
For hotel groups that want dedicated support.
Priority on everything
PR placements and a system built around your propert
Enterprise - dominate your market
Custom
For hotel groups that want dedicated support.
Priority on everything
PR placements and a system built around your propert
OUR SKILLED TEAM
Built by Experience
Built by Experience
From bootstrapped startups to Microsoft Azure and AWS, our team blends entrepreneurial grit with enterprise-level expertise.
Liam Lytton
(CEO and Founder)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Liam Lytton
(CEO and Founder)
Liam Lytton
(CEO and Founder)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Liam Lytton
(CEO and Founder)
Sofiya Muzychko
(COO)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Sofiya Muzychko
(COO)
Sofiya Muzychko
(COO)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Sofiya Muzychko
(COO)
Madison Mcmow
(SEO Strategist)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Madison Mcmow
(SEO Strategist)
Madison Mcmow
(SEO Strategist)
I’m focused on growing my brand, improving my products, and finding smarter ways to market and package my work. I’m driven, curious, and committed to turning my design skills into something bigger.
Madison Mcmow
(SEO Strategist)
Reach out anytime
Ready to Future Proof Your Hotel? Let’s Work Together
Schedule a Call and Begin Growing
liam@the66th.com
Reach out anytime
Ready to Future Proof Your Hotel? Let’s Work Together
Schedule a Call and Begin Growing
liam@the66th.com
Reach out anytime
Ready to Future Proof Your Hotel? Let’s Work Together
Schedule a Call and Begin Growing
liam@the66th.com
FAQ'S
Frequently Asked Questions
Frequently Asked Questions
Find quick answers to the most common support questions
Find quick answers to the most common support questions
Still Have Questions?
Still have questions? Feel free to get in touch with us today!
How long does it take to see results from hotel SEO?
1-3 months for meaningful traffic increases. We guarantee 10-20% minimum growth or keep working until we do.
2
1
Can hotel SEO really compete with Booking.com and Expedia?
Yes. We target high-intent keywords where guests are searching for hotels like yours. Proper optimization ranks you above booking platforms for specific searches.
How long before I see results?
Think of generative engine optimization and search engine optimization like investing into the S&P 500 while reinvesting your dividends. You won't see results right away but it compounds. We have seen amazing results within a week. Others it takes months. It depends on your industry and your baseline SEO.
How long before I see results?
What's the difference between SEO and GEO for hotels?
SEO ranks you on Google. GEO gets you cited in ChatGPT, Claude, Perplexity, and Google AI Overviews where guests are increasingly searching.
Can you guarantee results?
While no one can guarantee #1 rankings (run if they do!), we stand behind our process and provide transparent reporting so you can see exactly what’s working and where we can tweak/iterate.
Can you guarantee results?
Do you require long-term contracts?
No. Month-to-month only. You can cancel anytime.
What is AI SEO / LLM SEO / GEO?
GEO (Generative Engine Optimization) helps small businesses show up in AI tools like ChatGPT and voice assistants - Data shows it’s projected to pass Google search by 2028 (Semrush, 2025)
What is AI SEO / LLM SEO / GEO?
How is GEO different from SEO?
GEO builds on strong SEO but adds AI-specific optimization - trust signals, schema, and content that gets you cited by AI models like ChatGPT, Claude, and Perplexity
How is GEO different from SEO?