Generate More Leads

Hotel SEO Services

Our hotel SEO services help you capture guests searching for hotels like yours and turn them into direct bookings. Stop giving 15-25% of every booking to OTAs.

Stop Losing to OTAs

An elegant, multi-story luxury hotel situated on a scenic waterfront, perfectly optimized for hotel SEO services to highlight its premium amenities, classic European architecture, and breathtaking views of a mountain-lined lake at dusk.

We Put You At The Forefront

We get your hotel ranked on Google, recommended by AI, and convert that visibility into direct bookings.

WHAT'S IN IT FOR YOU

SEO for Hotels That Drives Direct Bookings

You're tired of paying 15-25% commission on every booking. Our hotel SEO services help you capture guests searching for hotels like yours and convert them into direct bookings.

Stop Paying Commission

Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.

Stop Paying Commission

Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.

Stop Paying Commission

Rank above Booking.com and Expedia. Guests book direct. No 15-25% cut.

Get Found by Ready Guests

Rank for "hotels in [your city]." High-intent searches that convert.

Get Found by Ready Guests

Rank for "hotels in [your city]." High-intent searches that convert.

Get Found by Ready Guests

Rank for "hotels in [your city]." High-intent searches that convert.

Results or We Keep Working

Minimum 10-20% traffic increase guaranteed. Month-to-month.

Results or We Keep Working

Minimum 10-20% traffic increase guaranteed. Month-to-month.

Results or We Keep Working

Minimum 10-20% traffic increase guaranteed. Month-to-month.

SERVICES

Here Is What You Get When You Work With Us

We help your hotel get found by travelers and booked without OTA commissions.

Technical SEO

Content Creation

Backlinks

Indexability and Crawlability

You Rank Above OTAs For Your Own Name

We fix the issues keeping you buried. Your hotel shows up when guests search, not Booking.com.

Technical SEO

Content Creation

Backlinks

Indexability and Crawlability

You Rank Above OTAs For Your Own Name

We fix the issues keeping you buried. Your hotel shows up when guests search, not Booking.com.

Technical SEO

Content Creation

Backlinks

Indexability and Crawlability

You Rank Above OTAs For Your Own Name

We fix the issues keeping you buried. Your hotel shows up when guests search, not Booking.com.

AI Recommends Your Hotel, Not Your Competitor

We get your property into the sources AI pulls from. Reviews, directories, listicles, and mentions across the web. When travelers ask ChatGPT where to stay, you are already in the answer.

AI Recommends Your Hotel, Not Your Competitor

We get your property into the sources AI pulls from. Reviews, directories, listicles, and mentions across the web. When travelers ask ChatGPT where to stay, you are already in the answer.

The simple way to future-proof your SEO

What great GEO actually looks like

Why AI discovery starts with strong SEO

Content That Sounds Like Your Hotel

We write from your actual guest experience. When AI explains what makes a property worth booking, it pulls from what we built.

The simple way to future-proof your SEO

What great GEO actually looks like

Why AI discovery starts with strong SEO

Content That Sounds Like Your Hotel

We write from your actual guest experience. When AI explains what makes a property worth booking, it pulls from what we built.

The simple way to future-proof your SEO

What great GEO actually looks like

Why AI discovery starts with strong SEO

Content That Sounds Like Your Hotel

We write from your actual guest experience. When AI explains what makes a property worth booking, it pulls from what we built.

You Get Guests Ready To Book, Not Browsers

We create pages targeting travelers searching "pet-friendly hotel near airport" and "boutique hotel with rooftop pool."

You Get Guests Ready To Book, Not Browsers

We create pages targeting travelers searching "pet-friendly hotel near airport" and "boutique hotel with rooftop pool."

You Get Guests Ready To Book, Not Browsers

We create pages targeting travelers searching "pet-friendly hotel near airport" and "boutique hotel with rooftop pool."

Code

{

"@context": "https://schema.org",

"@type": "Organization",

"name": "The 66th",

"url": "https://the66th.com",

"description": "GEO agency for AI search visibility",

"knowsAbout": [

{

"@type": "Thing",

"name": "ChatGPT Optimization",

"alternateName": "GPT Citations"

{

"@type": "Thing",

"name": "Perplexity Rankings",

"alternateName": "AI Visibility"

Built For Google And AI To Understand

Your site loads fast, crawls clean, and speaks the language search engines and AI models expect. Schema for rooms, amenities, and location.

Code

{

"@context": "https://schema.org",

"@type": "Organization",

"name": "The 66th",

"url": "https://the66th.com",

"description": "GEO agency for AI search visibility",

"knowsAbout": [

{

"@type": "Thing",

"name": "ChatGPT Optimization",

"alternateName": "GPT Citations"

{

"@type": "Thing",

"name": "Perplexity Rankings",

"alternateName": "AI Visibility"

Built For Google And AI To Understand

Your site loads fast, crawls clean, and speaks the language search engines and AI models expect. Schema for rooms, amenities, and location.

Code

{

"@context": "https://schema.org",

"@type": "Organization",

"name": "The 66th",

"url": "https://the66th.com",

"description": "GEO agency for AI search visibility",

"knowsAbout": [

{

"@type": "Thing",

"name": "ChatGPT Optimization",

"alternateName": "GPT Citations"

{

"@type": "Thing",

"name": "Perplexity Rankings",

"alternateName": "AI Visibility"

Built For Google And AI To Understand

Your site loads fast, crawls clean, and speaks the language search engines and AI models expect. Schema for rooms, amenities, and location.

See Our Services

AI Visibility

Show Up When Travellers
Ask AI

"Best boutique hotel in [city]." "Where should I stay near the airport?" These questions go to ChatGPT now, not Google. We get your hotel into those answers.

Your Hotel

PROCESS

Our Approach to Hotel SEO

Three steps. Direct bookings. No mystery.

STEP 1

STEP 2

STEP 3

Dashboard showing SEO and AI visibility audit results including Google rankings improvement of 47%, AI visibility score of 18%, and audit findings for keyword gaps, technical issues, and AI citations.

Find Where You're Losing Bookings

We audit your site, your rankings, and your competitors. We identify which searches send guests to OTAs instead of your website. We find the gaps Booking.com and Expedia are exploiting.

STEP 1

STEP 2

STEP 3

Find Where You're Losing Bookings

We audit your site, your rankings, and your competitors. We identify which searches send guests to OTAs instead of your website. We find the gaps Booking.com and Expedia are exploiting.

STEP 1

STEP 2

STEP 3

Find Where You're Losing Bookings

We audit your site, your rankings, and your competitors. We identify which searches send guests to OTAs instead of your website. We find the gaps Booking.com and Expedia are exploiting.

What You Get

Everything You Get With Our Hotel SEO Services

Everything you need to outrank Booking.com and Expedia, get cited by AI, and convert searchers into direct bookings.

AI Search Optimization (GEO)

Get cited in ChatGPT, Perplexity, Claude, and Google AI Overviews. When AI recommends hotels, yours shows up.

Guest-Intent Keyword Targeting

Pages for searches guests actually make. 'Hotels with rooftop pool,' 'pet-friendly hotels near the airport.' Keywords OTAs ignore.

Google Business Profile Optimization

Show up for "hotels near me" and local searches. Optimized photos, posts, and reviews. Visibility where guests book same-day stays.

Technical Hotel Website SEO

Site speed, structure, internal linking, and indexing. Schema markup for rooms and amenities. The technical foundation that gets your hotel ranked.

Content That Converts Guests

Room pages, venue guides, and local content. The detail Booking.com cannot replicate.

Live Reporting Dashboard

Track which searches bring guests to your site. See direct bookings versus OTA referrals. Know your actual ROI.

Results

We Get Our Clients Results

See what we did for our client's and how that translated to to business success.

See What We'd Do For Your Hotel

Line graph showing average organic traffic from November 2019 to November 2025, with flat near-zero traffic until approximately May 2024, then a dramatic spike reaching around 450-600 visits. Arrow indicates "Started here" at the beginning of the growth curve.

Aetherhaus

See How Aetherhaus Increased Their Organic Traffic Growth by 686% in 3 Months

Read Case Study

Aetherhaus

See How Aetherhaus Increased Their Organic Traffic Growth by 686% in 3 Months

See Case Study

Washtech

How We Increased Washtech's Revenue by 500% in 5 Months

Read Case Study

Washtech

How We Increased Washtech's Revenue by 500% in 5 Months

See Case Study

Tenmar Contracting

How we 4x Leads for Tenmar Contracting

Read Case Study

Tenmar Contracting

How we 4x Leads for Tenmar Contracting

See Case Study

Legacy Enclosures

How Legacy Enclosures Achieved 5x Organic Traffic Growth in Under 6 Months

Read Case Study

Legacy Enclosures

How Legacy Enclosures Achieved 5x Organic Traffic Growth in Under 6 Months

See Case Study

Butcher's Hook

How Butcher's Hook Started Generating Sales From ChatGPT Within 2 Weeks

Read Case Study

Butcher's Hook

How Butcher's Hook Started Generating Sales From ChatGPT Within 2 Weeks

See Case Study

Line graph showing average organic traffic from November 2019 to November 2025, with minimal traffic until mid-2024, then climbing steadily to approximately 32 visits. Arrow indicates "Started here" around the growth initiation point in late 2024.

Bustem

How Bustem Consolidated for Brand Name Searches and Had a 702% Growth in Traffic in 60 Days

Read Case Study

Bustem

How Bustem Consolidated for Brand Name Searches and Had a 702% Growth in Traffic in 60 Days

See Case Study

Maple Terroir

See How Maple Terroir Increased Their Revenue and Organic Search by 1500% in 6 months

Read Case Study

Maple Terroir

See How Maple Terroir Increased Their Revenue and Organic Search by 1500% in 6 months

See Case Study

COMPARISON

Two Approaches to Hotel SEO

One keeps you paying OTA commissions. One does not.

Built to reduce OTA dependency

Pages targeting "pet-friendly hotel near airport" searches

You show up when ChatGPT recommends hotels

No long-term lock-in

Others

Built to increase traffic (regardless of source)

Pages targeting "hotel marketing tips" searches

AI visibility not included

Contracts designed to keep you stuck

Testimonials

We Are Not Just Talk

Video testimonials, verified reviews, and case studies from the businesses we've helped grow.

Victor Klinkera

CEO and Founder of Rocket Club Media

Victor Klinkera

CEO and Founder of Rocket Club Media

Clare Howard

Ex Marketing Manager for Mercedes-Benz

Clare Howard

Ex Marketing Manager for Mercedes-Benz

Aidan Bar-Lev-Wise

CEO and Founder of Washtech

Aidan Bar-Lev-Wise

CEO and Founder of Washtech

REVIEWS

Trusted by Business Leaders

Google-verified reviews from the businesses we’ve helped.

Andrew Crookshank

Co-founder of Bilo Media Ad Agency

"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"

Andrew Crookshank

Co-founder of Bilo Media Ad Agency

"Working with the 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months"

Anastasiia Romaniv

Founder Eightstation.com

"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."

Anastasiia Romaniv

Founder Eightstation.com

"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."

Clare Howard

Founder of Maison Rouge

"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"

Clare Howard

Founder of Maison Rouge

"Liam and his team, did my SEO and generative engine optimization. They were incredible. You will not be disappointed!"

044 Bureau

Founders of 044bureau.com

"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."

044 Bureau

Founders of 044bureau.com

"Working with this team has been a game-changer for us as a business. What really impressed us is how they’ve supported 044BUREAU in every aspect."

Victor Klinkera

CEO and Founder of RCM

"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.

Victor Klinkera

CEO and Founder of RCM

"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations.

Shawn Lytton

President of Maple Terroir

"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"

Shawn Lytton

President of Maple Terroir

"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th!"

PRICING

Invest in Direct Bookings

Month-to-month. No long contracts.

Build your foundation

3,000

/month

Get Started

For hotels ready to stop bleeding bookings to OTAs.

Fix technical issues killing your rankings

Build the pages and backlinks that get you found before Expedia

Get found on Google and AI

$5,000

/month

Get Started

For hotels ready to grow direct bookings.

Rank on Google for "[city] hotel" searches

Get cited when guests ask ChatGPT where to stay

Aggressive visibility

Popular

$8,000

/month

Get Started

For hotels ready to move fast.

More pages, more backlinks, more hotel mentions

Compete with OTAs instead of paying them

Enterprise - dominate your market

Custom

For hotel groups that want dedicated support.

Priority on everything

PR placements and a system built around your propert

Reach out anytime

Ready to Future Proof Your Hotel? Let’s Work Together

Book a call. See where you're losing bookings.

Book A Free Call

liam@the66th.com

Reach out anytime

Ready to Future Proof Your Hotel? Let’s Work Together

Book a call. See where you're losing bookings.

Book A Free Call

liam@the66th.com

Reach out anytime

Ready to Future Proof Your Hotel? Let’s Work Together

Book a call. See where you're losing bookings.

Book A Free Call

liam@the66th.com

FAQ'S

Frequently Asked Questions

Find quick answers to the most common support questions

Still Have Questions?

Still have questions? Feel free to get in touch with us today!

Ask A Question

How long does it take to see results from hotel SEO?

1-3 months for meaningful traffic increases. We guarantee 10-20% minimum growth or keep working until we do.

Can hotel SEO really compete with Booking.com and Expedia?

Yes. We target high-intent keywords where guests are searching for hotels like yours. Proper optimization ranks you above booking platforms for specific searches.

Can hotel SEO really compete with Booking.com and Expedia?

Yes. We target high-intent keywords where guests are searching for hotels like yours. Proper optimization ranks you above booking platforms for specific searches.

Can hotel SEO really compete with Booking.com and Expedia?

Yes. We target high-intent keywords where guests are searching for hotels like yours. Proper optimization ranks you above booking platforms for specific searches.

What's the difference between SEO and GEO for hotels?

SEO ranks you on Google. GEO gets you cited in ChatGPT, Claude, Perplexity, and Google AI Overviews where guests are increasingly searching.

What's the difference between SEO and GEO for hotels?

SEO ranks you on Google. GEO gets you cited in ChatGPT, Claude, Perplexity, and Google AI Overviews where guests are increasingly searching.

What's the difference between SEO and GEO for hotels?

SEO ranks you on Google. GEO gets you cited in ChatGPT, Claude, Perplexity, and Google AI Overviews where guests are increasingly searching.

Do you require long-term contracts?

No. Month-to-month only. You can cancel anytime.

Do you require long-term contracts?

No. Month-to-month only. You can cancel anytime.

How is GEO different from SEO?

GEO builds on strong SEO but adds AI-specific optimization - trust signals, schema, and content that gets you cited by AI models like ChatGPT, Claude, and Perplexity

How is GEO different from SEO?

GEO builds on strong SEO but adds AI-specific optimization - trust signals, schema, and content that gets you cited by AI models like ChatGPT, Claude, and Perplexity

Hotel SEO Services

Hotel SEO Services

Hotel SEO Services

We get your hotel ranked on Google, recommended by AI, and convert that visibility into direct bookings.

SEO for Hotels That Drives Direct Bookings

Here Is What You Get When You Work With Us

Here Is What You Get When You Work With Us

Show Up When TravellersAsk AI

Show Up When TravellersAsk AI

Our Approach to Hotel SEO

Everything You Get With Our Hotel SEO Services

We Get Our Clients Results

We Get Our Clients Results

Two Approaches to Hotel SEO

Two Approaches to Hotel SEO

We Are Not Just Talk

We Are Not Just Talk

Trusted by Business Leaders

Trusted by Business Leaders

Invest in Direct Bookings

3,000

$5,000

$8,000

Custom

Ready to Future Proof Your Hotel? Let’s Work Together

Ready to Future Proof Your Hotel? Let’s Work Together

Ready to Future Proof Your Hotel? Let’s Work Together

Frequently Asked Questions

Frequently Asked Questions

Show Up When Travellers
Ask AI

Show Up When Travellers
Ask AI