Dental SEO company badge showing five-star customer results and patient acquisition success

Dental SEO Company

Dental SEO Company

Dental SEO Company

A dental SEO company that helps Canadian practices rank higher, attract more patients, and grow without paid ads. We build local SEO systems, AI-ready content, and patient-acquisition landing pages built for long-term visibility.

With our expert team of gardeners and landscapers, we turn ordinary gardens into extraordinary havens of beauty.

Speak Directly to the Founder and CEO

Speak Directly to the Founder and CEO

Speak Directly to the Founder and CEO

SERVICES

Our Dental SEO Services

Google Business Profile Optimization

We refine your categories and services to match local search intent. Local keywords strengthen geographic relevance. A simple review strategy builds trust and ranking signals. Consistent posts keep the profile active and aligned with our local-first approach.

Google Business Profile Optimization

We refine your categories and services to match local search intent. Local keywords strengthen geographic relevance. A simple review strategy builds trust and ranking signals. Consistent posts keep the profile active and aligned with our local-first approach.

Google Business Profile Optimization

We refine your categories and services to match local search intent. Local keywords strengthen geographic relevance. A simple review strategy builds trust and ranking signals. Consistent posts keep the profile active and aligned with our local-first approach.

Local SEO & Citations

Your practice is added to key Canadian directories, along with dental-specific platforms that boost topical authority. We ensure full NAP consistency across all listings to avoid confusion. Targeted map-pack optimization helps you rank for high-intent local searches.

Local SEO & Citations

Your practice is added to key Canadian directories, along with dental-specific platforms that boost topical authority. We ensure full NAP consistency across all listings to avoid confusion. Targeted map-pack optimization helps you rank for high-intent local searches.

Local SEO & Citations

Your practice is added to key Canadian directories, along with dental-specific platforms that boost topical authority. We ensure full NAP consistency across all listings to avoid confusion. Targeted map-pack optimization helps you rank for high-intent local searches.

Technical SEO

We improve site speed to reduce friction and drop-offs. Mobile UX is refined for patients searching on the go. Strong crawlability ensures search engines can index key pages. Clear navigation and information architecture make your site easier to understand.

Technical SEO

We improve site speed to reduce friction and drop-offs. Mobile UX is refined for patients searching on the go. Strong crawlability ensures search engines can index key pages. Clear navigation and information architecture make your site easier to understand.

Technical SEO

We improve site speed to reduce friction and drop-offs. Mobile UX is refined for patients searching on the go. Strong crawlability ensures search engines can index key pages. Clear navigation and information architecture make your site easier to understand.

Content Strategy for Dentists

AI-ready service pages explain treatments clearly. FAQ blocks address common patient questions. Procedure guides and treatment comparisons support decision-making. Local landing pages improve geographic relevance, with multilingual options if needed.

Content Strategy for Dentists

AI-ready service pages explain treatments clearly. FAQ blocks address common patient questions. Procedure guides and treatment comparisons support decision-making. Local landing pages improve geographic relevance, with multilingual options if needed.

Content Strategy for Dentists

AI-ready service pages explain treatments clearly. FAQ blocks address common patient questions. Procedure guides and treatment comparisons support decision-making. Local landing pages improve geographic relevance, with multilingual options if needed.

Backlinks for Dentists

We focus on earning backlinks from authoritative Canadian sites. Dental association links reinforce credibility. Local sponsorships create natural, community-driven backlinks that support long-term authority.

Backlinks for Dentists

We focus on earning backlinks from authoritative Canadian sites. Dental association links reinforce credibility. Local sponsorships create natural, community-driven backlinks that support long-term authority.

Backlinks for Dentists

We focus on earning backlinks from authoritative Canadian sites. Dental association links reinforce credibility. Local sponsorships create natural, community-driven backlinks that support long-term authority.

Analytics, Reporting & ROI Measurement

Reporting highlights keyword growth and map-pack visibility. Patient booking trends show how SEO drives real outcomes. We track traffic-to-lead conversion to measure effectiveness. Cost per new patient helps quantify overall ROI.

Analytics, Reporting & ROI Measurement

Reporting highlights keyword growth and map-pack visibility. Patient booking trends show how SEO drives real outcomes. We track traffic-to-lead conversion to measure effectiveness. Cost per new patient helps quantify overall ROI.

Analytics, Reporting & ROI Measurement

Reporting highlights keyword growth and map-pack visibility. Patient booking trends show how SEO drives real outcomes. We track traffic-to-lead conversion to measure effectiveness. Cost per new patient helps quantify overall ROI.

We're not here to convince you with words. These are real numbers from real clients - judge for yourself.

15

+

Combined years experience

4.9

/5

Google & Clutch Rating

675

%

Average organic traffic growth

Line graph showing Aetherhaus organic traffic growth from near zero to over 450 monthly visitors after working with The 66th, a 686% increase in 3 months.

686% More Organic Traffic In 3 Months

Aetherhaus went from page 6 to #1 for "cold plunge Vancouver" and saw a 50% revenue increase in 2 weeks.

Line graph showing Butcher's Hook organic traffic growth from zero to over 80 monthly visitors after working with The 66th, achieving 112 ranking keywords and sales from ChatGPT in 8 weeks.

Sales From ChatGPT In 2 Weeks

Zero organic presence to 112 keywords ranking, 45 daily visitors, and sales from ChatGPT all in 2 months.

Legacy Enclosures SEO case study results showing 5x organic traffic growth in 6 months. The 66th helped this patio enclosure company achieve top 3 Google rankings for glass enclosures and glass patio enclosures through technical SEO and link building.

5x Organic Traffic In Under 6 Months

Legacy Enclosures went from flat traffic to top 3 rankings for high-value keywords and consistent month-over-month growth.

Maple Terroir SEO and AI optimization case study showing 1500% organic traffic growth and 143% revenue increase in 6 months. The 66th helped this Canadian maple syrup brand go from 50 monthly visitors to 800+ through link building, content hubs, and ChatGPT visibility.

1500% More Traffic And 143% More Revenue In 6 Months

Maple Terroir went from buried to dominant. 1500% traffic growth, 650% more backlinks, and customers finding them through ChatGPT.

We're not here to convince you with words. These are real numbers from real clients - judge for yourself.

15

+

Combined years experience

4.9

/5

Google & Clutch Rating

675

%

Average organic traffic growth

Line graph showing Aetherhaus organic traffic growth from near zero to over 450 monthly visitors after working with The 66th, a 686% increase in 3 months.

686% More Organic Traffic In 3 Months

Aetherhaus went from page 6 to #1 for "cold plunge Vancouver" and saw a 50% revenue increase in 2 weeks.

Line graph showing Butcher's Hook organic traffic growth from zero to over 80 monthly visitors after working with The 66th, achieving 112 ranking keywords and sales from ChatGPT in 8 weeks.

Sales From ChatGPT In 2 Weeks

Zero organic presence to 112 keywords ranking, 45 daily visitors, and sales from ChatGPT all in 2 months.

Legacy Enclosures SEO case study results showing 5x organic traffic growth in 6 months. The 66th helped this patio enclosure company achieve top 3 Google rankings for glass enclosures and glass patio enclosures through technical SEO and link building.

5x Organic Traffic In Under 6 Months

Legacy Enclosures went from flat traffic to top 3 rankings for high-value keywords and consistent month-over-month growth.

Maple Terroir SEO and AI optimization case study showing 1500% organic traffic growth and 143% revenue increase in 6 months. The 66th helped this Canadian maple syrup brand go from 50 monthly visitors to 800+ through link building, content hubs, and ChatGPT visibility.

1500% More Traffic And 143% More Revenue In 6 Months

Maple Terroir went from buried to dominant. 1500% traffic growth, 650% more backlinks, and customers finding them through ChatGPT.

We're not here to convince you with words. These are real numbers from real clients - judge for yourself.

15

+

Combined years experience

4.9

/5

Google & Clutch Rating

675

%

Average organic traffic growth

Line graph showing Aetherhaus organic traffic growth from near zero to over 450 monthly visitors after working with The 66th, a 686% increase in 3 months.

686% More Organic Traffic In 3 Months

Aetherhaus went from page 6 to #1 for "cold plunge Vancouver" and saw a 50% revenue increase in 2 weeks.

Line graph showing Butcher's Hook organic traffic growth from zero to over 80 monthly visitors after working with The 66th, achieving 112 ranking keywords and sales from ChatGPT in 8 weeks.

Sales From ChatGPT In 2 Weeks

Zero organic presence to 112 keywords ranking, 45 daily visitors, and sales from ChatGPT all in 2 months.

Legacy Enclosures SEO case study results showing 5x organic traffic growth in 6 months. The 66th helped this patio enclosure company achieve top 3 Google rankings for glass enclosures and glass patio enclosures through technical SEO and link building.

5x Organic Traffic In Under 6 Months

Legacy Enclosures went from flat traffic to top 3 rankings for high-value keywords and consistent month-over-month growth.

Maple Terroir SEO and AI optimization case study showing 1500% organic traffic growth and 143% revenue increase in 6 months. The 66th helped this Canadian maple syrup brand go from 50 monthly visitors to 800+ through link building, content hubs, and ChatGPT visibility.

1500% More Traffic And 143% More Revenue In 6 Months

Maple Terroir went from buried to dominant. 1500% traffic growth, 650% more backlinks, and customers finding them through ChatGPT.

FEATURES

Why Dentists Choose The66th

Why Dentists Choose The66th

Built for Canadian Dental Markets

While most dental SEO pages speak broadly (“US/Canada”), we tailor your strategy to cities, provinces, languages, and competitive density

We customize strategies for:

Alberta (Calgary, Edmonton)

Ontario (Toronto, Ottawa, Mississauga)

British Columbia (Vancouver, Surrey)

Atlantic Canada & bilingual regions (Halifax, Montreal)

Rural + suburban regions with unique competitive patterns

A Patient-Acquisition SEO System (Not Just Rankings)

Most agencies stop at visibility. We optimize all stages of the dental patient funnel:

Search → Website → Lead → Booking → Retention

Including:

High-intent service page content

Appointment conversion optimization

Review + reputation reinforcement

Email/SMS follow-up automation alignment

Insurance, referral network, and local partnership integration

UX designed for “book now” urgency

Specialty-Focused SEO for Dentists

We apply the same “niche search behaviour” thinking we use for verticals like health & wellness and ecommerce AI search.

We build search systems for:

Orthodontics (Invisalign, braces, teen ortho)

Implantology (full arch implants, same-day implants, All-on-4)

Pediatric dentistry (behaviour-focused parents, local trust signals)

Periodontics (gum surgery, periodontal therapy)

Cosmetic dentistry (veneers, whitening, smile design)

Each specialty uses different keywords, patient motivations, and content structures; and your SEO needs to reflect that.

AI + Answer-Engine Optimization (AEO) for Dentists

The66th optimizes your practice for:

ChatGPT, Gemini, Perplexity brand citations (see our article on brand citations in ChatGPT)

Zero-click answers + structured content

AI-ranking frameworks (entity SEO, schema, explicit topical coverage)

AI-friendly FAQs + procedure explanations

Clients

How Dental SEO Works at The66th (Step-by-Step)

Full Practice Audit

Discovery & Audit

Website, citations, competitors, content, AI-readiness — informed by the methodologies we share in What Is Generative Engine Optimization?.

We begin by understanding your products, goals, and current visibility. Then we run a full GEO and SEO audit to identify what AI already sees — and where your biggest growth opportunities are.

01

Regional & Specialty Keyword Mapping

Strategy & Implementation

Regional & Specialty Keyword Mapping Tailored for city/province + your treatments, grounded in the AI-search research we break down in our University of Toronto AI Search Research Breakdown.

Next, we build a clear roadmap and handle setup — from structuring product data to improving content and trust signals. You’ll see exactly what’s changing and why.

02

Content Architecture Build

Tracking & Growth

AEO-ready pages, FAQ structures, schemas.

Once live, we monitor your presence across AI and search platforms, report results clearly, and refine your strategy as your brand expands.

03

Local SEO Execution

Strategy & Implementation

GBP, reviews, citations, map pack.

Next, we build a clear roadmap and handle setup — from structuring product data to improving content and trust signals. You’ll see exactly what’s changing and why.

04

Authority Building

Tracking & Growth

Backlinks + brand entity strengthening.

Once live, we monitor your presence across AI and search platforms, report results clearly, and refine your strategy as your brand expands.

05

Conversion Optimization

Strategy & Implementation

 Improve booking flow, calls-to-action, trust signals.

Next, we build a clear roadmap and handle setup — from structuring product data to improving content and trust signals. You’ll see exactly what’s changing and why.

06

Monthly Reporting + Adjustments

Tracking & Growth

Clear KPIs tied to patients, not clicks.

Once live, we monitor your presence across AI and search platforms, report results clearly, and refine your strategy as your brand expands.

07

You can see how we apply this systems approach in non-dental verticals via our case studies, including AetherHaus, Maple Terroir, Butcher’s Hook, and Bustem.

Next, we build a clear roadmap and handle setup — from structuring product data to improving content and trust signals. You’ll see exactly what’s changing and why.

CANADA-FOCUSED

What Makes The66th Different?

Most agencies sell SEO. We build patient-acquisition systems for Canadian dentists and specialists.

You get:

  • Region-specific strategy

  • AI-engine optimization baked into everything

  • Specialty-tailored funnels

  • Transparent pricing

  • Real ROI tied to booked patients

And if you want to go deeper into AI search, you can browse our blog for up-to-date frameworks and experiments.

PRICING

A Premium Service For Premium Dentists

A Premium Service For Premium Dentists

Choose a plan that fits your goals and scale as you grow

Choose a plan that fits your goals and scale as you grow

Build your foundation

3,000

/month

For businesses getting serious about search.

Fix your technical SEO and set up the fundamentals

Start building the content and backlinks that get you ranking

Get found on Google and AI

$5,000

/month

For businesses ready to grow.

SEO and GEO working together across Google and AI search to get you found

Show up on Google, get cited by AI, and convert more traffic

Aggressive visibility

Popular

$8,000

/month

For businesses ready to move fast.

More content, more backlinks, and brand mentions

Conversion-focused approach to pull ahead of competitors

Enterprise - dominate your market

Custom

For brands that want the full partnership.

Dedicated AI/GEO strategist

Priority everything

PR placements and a system built around your goals

Build your foundation

3,000

/month

For businesses getting serious about search.

Fix your technical SEO and set up the fundamentals

Start building the content and backlinks that get you ranking

Get found on Google and AI

$5,000

/month

For businesses ready to grow.

SEO and GEO working together across Google and AI search to get you found

Show up on Google, get cited by AI, and convert more traffic

Aggressive visibility

Popular

$8,000

/month

For businesses ready to move fast.

More content, more backlinks, and brand mentions

Conversion-focused approach to pull ahead of competitors

Enterprise - dominate your market

Custom

For brands that want the full partnership.

Dedicated AI/GEO strategist

Priority everything

PR placements and a system built around your goals

Startup and equity packages available. Contact us.

Startup and equity packages available. Contact us.

Startup and equity packages available. Contact us.

FAQ'S

Frequently Asked Questions

Frequently Asked Questions

Find quick answers to the most common support questions

Find quick answers to the most common support questions

Still Have Questions?

Still have questions? Feel free to get in touch with us today!

How long does dental SEO take?

Most clinics see movement within 60–90 days, with strong gains at 4–6 months depending on competition.

2

1

2

Do you help with booking conversions?

Absolutely, optimizing booking UX is part of the system. We treat “book an appointment” like the core conversion event and align content, CTAs, and tracking to that.

How long before I see results?

Think of generative engine optimization and search engine optimization like investing into the S&P 500 while reinvesting your dividends. You won't see results right away but it compounds. We have seen amazing results within a week. Others it takes months. It depends on your industry and your baseline SEO.

How long before I see results?

Can you optimize for ChatGPT, Perplexity, and Gemini citations?

Yes, AEO (answer-engine optimization) is core to our strategy, as detailed in our GEO framework and brand citation guides.

Can you guarantee results?

While no one can guarantee #1 rankings (run if they do!), we stand behind our process and provide transparent reporting so you can see exactly what’s working and where we can tweak/iterate.

Can you guarantee results?

Do you offer SEO for orthodontists, implant dentists, or pediatric clinics?

Yes, we create specialty-specific content frameworks built on the same AI-search principles we use for verticals like health & wellness.

What is AI SEO / LLM SEO / GEO?

GEO (Generative Engine Optimization) helps small businesses show up in AI tools like ChatGPT and voice assistants - Data shows it’s projected to pass Google search by 2028 (Semrush, 2025)

What is AI SEO / LLM SEO / GEO?

What’s your process for aligning copy with brand voice?

Before writing, we conduct a brand tone audit using your existing materials and audience data. We document voice attributes (tone, pace, vocabulary) in your content brief so every page sounds authentically “you.”

How is GEO different from SEO?

GEO builds on strong SEO but adds AI-specific optimization - trust signals, schema, and content that gets you cited by AI models like ChatGPT, Claude, and Perplexity

How is GEO different from SEO?

Reach out anytime

Ready to Increase New-Patient Bookings?

Book a strategy call with The66th and get a free dental SEO audit tailored to your city, specialty, and growth goals.

liam@the66th.com

Reach out anytime

Ready to Increase New-Patient Bookings?

Book a strategy call with The66th and get a free dental SEO audit tailored to your city, specialty, and growth goals.

liam@the66th.com

Reach out anytime

Ready to Increase New-Patient Bookings?

Book a strategy call with The66th and get a free dental SEO audit tailored to your city, specialty, and growth goals.

liam@the66th.com