5x revenue from a rebuilt site in five months.

A Vancouver exterior cleaning operator with no organic traffic, an outdated site, and zero local search visibility. We rebuilt the website, structured the architecture around bottom-of-funnel local intent, and built a compounding acquisition channel.

The challenge

Washtech runs window cleaning, gutter cleaning, soft washing and seasonal install crews across the Lower Mainland. Operationally strong. Online, almost nothing. The site looked dated, the architecture wasn't built for local search, and core service pages weren't ranking for the bottom-of-funnel terms that drive booked jobs.

Outdated website design and structure.

Looked dated, lacked clear conversion paths, and wasn't built for SEO scaling.

No organic traffic or search visibility.

Effectively zero meaningful organic acquisition before the engagement.

Core service pages not ranking locally.

Window cleaning Vancouver, gutter cleaning Vancouver, solar panel cleaning, all invisible.

Weak on-page SEO and technical foundation.

Thin metadata, no schema, no internal linking strategy.

Limited authority signals.

Few citations, inconsistent NAP across directories, sparse backlink profile in a competitive market.

The approach

Strategy, optimization and execution running in parallel: rebuild the foundation, then layer authority on top.

Full website rebuild.

Modern, search-friendly, conversion-focused. Built around bottom-of-funnel service intent and local search architecture from the ground up.

Hub-and-spoke architecture.

Core service pages as hubs, location and use-case pages as spokes. Internal linking that builds topical authority instead of fragmenting it.

Local trust.

NAP consistency cleanup, directory citations, niche-relevant backlinks. The signals Google relies on to rank a service business.

AI automation.

Zapier workflows tied to the CRM to handle lead intake, follow-ups and internal routing, so growing traffic didn't break operations.

What we actually did

The work behind the lift.

Site rebuild.

Replaced the existing site with a modern, search-friendly platform. Information architecture was designed before any visual work, every page mapped to a specific search intent before a single line of layout was decided.

Hub-and-spoke structure.

Core service pages (window cleaning, gutter cleaning, soft washing) became hubs. Location pages and specific use-case pages (solar panel cleaning, post-construction cleanup) became spokes feeding authority back to the hubs through deliberate internal linking.

Bottom-of-funnel keywords.

Targeted commercial-intent terms with local modifiers, the searches a homeowner runs the day they need cleaning done. No top-of-funnel bait, no informational fluff competing with the bookable pages.

Local trust signals.

NAP standardized across Google Business Profile, Apple Maps, Yelp and industry directories. Citation coverage built out where competitors had gaps. High-quality backlinks acquired from local and industry-relevant sources.

AI-powered operations.

Zapier automations connected the contact form to the CRM, triggered follow-ups, and routed leads to the right crew based on service type and location. Growth in traffic didn't translate into operational chaos.