Collabstr already had a strong presence on Google through its creator listings, free tools and comparison pages. The opportunity was to reach brands researching more of the decisions involved in influencer marketing, from choosing creators to planning budgets and measuring campaign results.
We combined technical SEO, articles, press coverage and YouTube content around those questions. In the first 90 days, visits from AI platforms reached 71,913, and revenue from those visitors increased by 91% against the comparison period.
Where we started
Collabstr already appeared in AI answers to buyer questions. We saw room for it to appear more often in answers about agencies and running campaigns.
Alongside Collabstr’s free tools, we focused new work on the searches brands make when they plan campaigns and hire creators.
What we did
Wrote articles around the questions brands ask.
We published articles about influencer gifting, brand ambassador programs, campaign reporting and measuring results.
11 of the 18 published articles reached an average position in Google’s top 10 worldwide.
Turned marketplace data into press stories.
We used Collabstr’s data to develop stories for journalists covering creators, marketing and social platforms.
One finding showed that YouTube gaming creators commanded 23% higher deal rates than Twitch creators. The story appeared in PocketGamer.biz and Tubefilter. Across the engagement, the press work secured 29 placements.
- Pulled from Collabstr's marketplace data
- Ran in PocketGamer.biz
- Ran in Tubefilter
Produced videos explaining pricing and measurement.
YouTube videos addressed questions such as “How Much Should You Pay an Influencer?” and “How Do I Measure ROI on Influencer Marketing?”
We also created Shorts from the longer videos and covered related questions in articles, giving people a choice of how to learn about the subject.
Wrote technical specifications for search.
We audited the website and wrote specifications for Collabstr’s developers, including canonical tags, which tell search engines which version of a page to use, and author pages.
Work completed
By October 23, 2026, the engagement had delivered:
- 18 published articles.
- 29 press placements.
- Four long-form videos produced.
- 12 published YouTube Shorts.
- A website audit and technical specifications for Collabstr’s developers.
The press placements.
The press placements came in two groups. The first 10 ran from September 8 to 15, including the gaming creators finding above. From October 5, 19 more covered Collabstr adding Snapchat creators to its marketplace, in outlets including NetInfluencer, Marketing News Canada and IT Brief Canada.