AetherHaus offers sauna, cold plunge and guided experiences in Vancouver. Its existing website gave people little information about individual classes or what to expect before booking. We rebuilt the structure around those experiences and added writing based on the studio's knowledge.
The problem.
Classes such as Aufguss, Sound Journey and Yin Yoga sat under a general services structure. People researching those experiences needed clearer pages explaining what each involved and how to book. The site also had little supporting writing about sauna, cold plunge or the traditions behind its sessions.
What we changed.
We built an Experiences section with pages for nine recurring classes, alongside sauna, cold plunge and private bookings. Each page explained the experience and linked to the relevant booking option.
We added about 32 articles on sauna, cold plunge, contrast therapy, breathwork and related subjects. The content used the studio's experience and co-owner Dave Gu's knowledge. Articles discussing research included source links so readers could inspect the evidence.
We improved loading by compressing images and reducing scripts, repaired broken links and connected articles to relevant experience pages. We also updated business details in directories and helped the studio establish a process for requesting customer reviews.
What changed.
The published nine-month comparison shows estimated monthly organic traffic rising from about 40 to 4,800, a 120-fold increase. The reporting snapshot records 174 ranking keywords, including 69 in Google's top three positions.
It also records 89 AI citations across Google AI Overviews, Grok, ChatGPT, Perplexity and Copilot. These are counts from the tracking snapshot, rather than a count of all answers those tools produced.
The number of websites linking to AetherHaus rose from 26 to 62. Search visibility improved alongside the website, content and local listing work. The published data does not establish how many bookings came from each activity.
