How we built Home Gym Builds a site that sells the work.
Home Gym Builds designs and builds custom home gyms in Vancouver end to end, from the architectural planning through the trades, the electrical, and the final walkthrough. They came to us with a service that was hard to explain and a website that undersold it. We built a site that reads like a design practice and sends five very different buyers to the right place.
The brief
Home Gym Builds does more than drop equipment in a spare room. They plan the space, run the trades, handle the electrical and the finishing, and hand over a finished gym. That full scope is the whole value, and the old site gave a visitor no way to feel it. It also tried to speak to a homeowner and a commercial developer in the same breath.
A premium service that read as a commodity.
Architectural planning, construction, electrical and finishing, all flattened into "we build gyms."
One site, five different buyers.
Homeowners, luxury residential, personal training studios, commercial developers and condo owners all need a different first sentence.
No visible process.
A six-step build, from first call to final walkthrough, that nothing on the page explained.
No clear next step.
Nothing that moved a ready buyer from "I want this" to a booked call.
The approach
Four moves, in order. Make it look like a design studio, route each buyer, show the process, point to one action.
An architectural look.
Clean lines, generous space, and a disciplined layout, so the site carries the same care the team brings to a room.
A path per buyer.
A Who We Serve structure that points homeowners, developers, studios and condo owners each to the page that speaks to them.
The process, made visible.
The six-step build laid out plainly, so a buyer knows exactly what happens from the first call to the walkthrough.
One clear action.
Projects to prove the work, then a single Book a Call that follows the visitor down the page.
What we built
The detail behind the new site.
A site that reads like a design practice.
We built the look around how the team actually works. Spatial layouts, restrained type, and room to breathe, so the site signals design standards, not just dimensions, before a visitor reads a word.
Five paths for five buyers.
A homeowner and a commercial developer do not want the same pitch. We built a Who We Serve structure that routes homeowners, luxury residential, personal training studios, developers and condo owners each into a path written for them.
The full scope, made simple.
Design, sourcing and install, framed as one accountable contract. The site shows that the same team plans the space, coordinates the trades and finishes the build, which is the thing that sets Home Gym Builds apart from a delivery van.
Proof, then a single ask.
A projects showcase carries the work, a clear FAQ heads off the common questions, and one Book a Call sits where a ready buyer reaches for it.
What shipped.
A full build, designed and launched.
Homeowner, luxury, studio, developer, condo.
First call through final walkthrough.
Design, source, install, as one contract.
Real builds carrying the proof.
A single Book a Call throughout.