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How we built
Home Gym Builds
a site that sells the work.

Home Gym Builds designs and builds custom home gyms in Vancouver end to end, from the architectural planning through the trades, the electrical, and the final walkthrough. They came to us with a service that was hard to explain and a website that undersold it. We built a site that reads like a design practice and sends five very different buyers to the right place.

8 min readVancouver, BCWebsite BuildBy Liam Lytton
ScopeFull site
Buyer Paths5
Process Steps Shown6
– The build

The site we shipped.

Livehomegymbuilds.ca
Home Gym Builds website homepage, a custom home gym builder in Vancouver
– 01

The brief.

Home Gym Builds does more than drop equipment in a spare room. They plan the space, run the trades, handle the electrical and the finishing, and hand over a finished gym. That full scope is the whole value, and the old site gave a visitor no way to feel it. It also tried to speak to a homeowner and a commercial developer in the same breath.

– 02

The approach.

Four moves, in order. Make it look like a design studio, route each buyer, show the process, point to one action.

PILLAR 01

An architectural look.

Clean lines, generous space, and a disciplined layout, so the site carries the same care the team brings to a room.

PILLAR 02

A path per buyer.

A Who We Serve structure that points homeowners, developers, studios and condo owners each to the page that speaks to them.

PILLAR 03

The process, made visible.

The six-step build laid out plainly, so a buyer knows exactly what happens from the first call to the walkthrough.

PILLAR 04

One clear action.

Projects to prove the work, then a single Book a Call that follows the visitor down the page.

– 03

What we built.

The detail behind the new site.

3.1

A site that reads like a design practice.

We built the look around how the team actually works. Spatial layouts, restrained type, and room to breathe, so the site signals design standards, not just dimensions, before a visitor reads a word.

3.2

Five paths for five buyers.

A homeowner and a commercial developer do not want the same pitch. We built a Who We Serve structure that routes homeowners, luxury residential, personal training studios, developers and condo owners each into a path written for them.

3.3

The full scope, made simple.

Design, sourcing and install, framed as one accountable contract. The site shows that the same team plans the space, coordinates the trades and finishes the build, which is the thing that sets Home Gym Builds apart from a delivery van.

3.4

Proof, then a single ask.

A projects showcase carries the work, a clear FAQ heads off the common questions, and one Book a Call sits where a ready buyer reaches for it.

– 04

What shipped.

The SiteLiveA full build, designed and launched.
Buyer Paths5Homeowner, luxury, studio, developer, condo.
Process Steps Shown6First call through final walkthrough.
Scope Framed3Design, source, install, as one contract.
Projects ShowcaseBuiltReal builds carrying the proof.
Primary Action1A single Book a Call throughout.
– Reach out anytime

Want a site that sells the work?
Let's talk.

Book a Free Call liam@the66th.com