How we built Solmano a site as easy as the drink.

Solmano is a small-batch Oaxacan mezcal made for sharing, not for collectors. They needed a site that felt like a Friday night, not a tasting note, and pointed people to the bars and shops that carry it. We built a brand site on Framer that leads with voice and sends drinkers straight to where they can buy.

The brief

Mezcal scares casual drinkers off. Most mezcal sites lean into smoke and ceremony, which is exactly what keeps a new drinker from reaching for the bottle. Solmano wanted the opposite, a brand that says good drinks, good people, no overthinking it. And because they sell through bars and shops rather than a checkout, the site had one more job: move someone from "that looks good" to a place that pours it.

A category that intimidates.

Mezcal reads as complicated and smoky. Solmano is built for sharing.

Brand first, not a catalogue.

A site that sells the feeling, then the bottle.

No checkout, so the site has to route.

They sell through venues and shops, so the page has to point people to them.

A range that needs explaining.

Two spirits and two ready-to-serve cans, each with its own moment.

The approach

Lead with the voice, make it feel like the drink, simplify the range, then point to the shelf.

A voice, up front.

Big type, short lines, and the brand's own words doing the heavy lifting before a product even loads.

Colour that pours.

A warm, vivid palette that feels like a round of drinks, not a liquor aisle.

A range made simple.

The spirits and the canned cocktails laid out so a first-timer knows exactly what to grab.

Straight to the shelf.

A Find Us locator that turns interest into a bar or shop you can walk into tonight.

What we built

The detail behind the new site.

A brand site, built on Framer.

Fast to ship, easy for the team to update, and flexible enough to carry a loud visual identity without fighting a template.

Voice over volume.

We led with the lines that make Solmano feel approachable, good drinks, good people, no overthinking it, and let the product photography carry the rest.

The full range, in plain terms.

Espadin and Espadin con Mango sit alongside the ready-to-serve cans, each with a clear reason to reach for it, so a new drinker is never guessing.

A locator that closes the loop.

Because there is no checkout, the Find Us map sends people to the bars, restaurants and shops that carry Solmano. A short FAQ heads off the usual worry that mezcal is all smoke.