– The build
The site we shipped.
Livesolmano.framer.website
Solmano is a small-batch Oaxacan mezcal made for sharing, not for collectors. They needed a site that felt like a Friday night, not a tasting note, and pointed people to the bars and shops that carry it. We built a brand site on Framer that leads with voice and sends drinkers straight to where they can buy.
Mezcal scares casual drinkers off. Most mezcal sites lean into smoke and ceremony, which is exactly what keeps a new drinker from reaching for the bottle. Solmano wanted the opposite, a brand that says good drinks, good people, no overthinking it. And because they sell through bars and shops rather than a checkout, the site had one more job: move someone from "that looks good" to a place that pours it.
Lead with the voice, make it feel like the drink, simplify the range, then point to the shelf.
Big type, short lines, and the brand's own words doing the heavy lifting before a product even loads.
A warm, vivid palette that feels like a round of drinks, not a liquor aisle.
The spirits and the canned cocktails laid out so a first-timer knows exactly what to grab.
A Find Us locator that turns interest into a bar or shop you can walk into tonight.
The detail behind the new site.
Fast to ship, easy for the team to update, and flexible enough to carry a loud visual identity without fighting a template.
We led with the lines that make Solmano feel approachable, good drinks, good people, no overthinking it, and let the product photography carry the rest.
Espadin and Espadin con Mango sit alongside the ready-to-serve cans, each with a clear reason to reach for it, so a new drinker is never guessing.
Because there is no checkout, the Find Us map sends people to the bars, restaurants and shops that carry Solmano. A short FAQ heads off the usual worry that mezcal is all smoke.