The Challenge and Opportunity

Maple Terroir represented the perfect storm of untapped potential. They had built a premium Canadian maple syrup brand with beautiful packaging, loyal customers, and quality that stood out in their market. However, despite operating since 1978 and having everything needed for success, they remained virtually invisible online. Their organic presence was so weak that potential customers searching for exactly what they offered were finding competitors instead. This disconnect between offline excellence and online invisibility created a massive opportunity for the right SEO strategy to unlock their true potential.

Before – January 2024

• Virtually invisible in organic search despite years of operation

• Attracted only 50 monthly visitors through organic channels

• Fewer than 10 referring domains after more than eight years online

• Organic traffic contributed minimally to revenue, leaving them dependent on word-of-mouth and repeat customers

After – June 2025

• 1,500% increase in organic search traffic – now over 800 monthly visitors

• 650% increase in backlinks – portfolio now 60+ high-quality referring domains

• Organic search became the primary traffic driver, directly fueling revenue growth

AI Visibility Impact

• Increased brand visibility within ChatGPT recommendations via entity-focused content and topical authority

• Direct commercial proof: a $300+ customer order attributed to ChatGPT discovery

  
  

What We Did to Create This Transformation

Strategic Link Building Campaign

We began with a comprehensive white-hat link building campaign that positioned Maple Terroir in front of the right audiences. Our approach combined high-value content creation with tactical outreach and optimization.

• Produced cornerstone content such as “The Complete Guide to Canadian Maple Syrup”, which naturally attracted backlinks from publications with domain authorities of 60–90

• Converted unlinked brand mentions into link equity by reaching out to site owners and editors

• Secured placements in niche-specific, low-spam, high-authority directories used by actual target customers

These efforts delivered measurable authority growth, including new backlinks from DR 77, DR 89, and DR 91 sources.

Entity SEO and Internal Linking Implementation

To build long-term topical authority, we structured Maple Terroir’s content around entities their audience and industry care about most. Hubs were created around Canadian maple syrup, maple tree tapping, and maple syrup production.

This included publishing posts like:

• “Can You Tap Any Maple Tree?”

• “Canadian Maple Syrup Production Report 2025”

Beyond these core topics, we expanded semantic coverage by connecting maple syrup to related entities such as stroopwafels, cocktails, and sap values. Our internal linking system ensured that these posts didn’t exist in isolation but instead guided readers through a structured funnel toward purchase pages.

At the centre sat the “Complete Guide to Canadian Maple Syrup” as a pillar page, with specialized posts reinforcing topical authority. Cross-linking, schema markup, and structured data helped search engines interpret relationships between content pieces and product offerings.

We also looked for creative ways to capture attention. A prime example was the blog “The $30 Million Maple Syrup Heist,” which tapped into a trending search interest. Not only did this piece generate a significant spike in traffic, it also passed SEO value through internal links to product and educational content. Custom CTAs and interactive tools were layered in to increase engagement and time on page.

Technical Foundation Overhaul

Even with strong content and backlinks, Maple Terroir needed a technical foundation that could compete at the highest level. We rebuilt critical elements of the site to ensure both search engines and users had a seamless experience.

Key improvements included:

• Rewriting meta titles and descriptions to align with search intent while preserving premium brand voice

• Implementing schema markup for products and local business data

• Fixing site performance issues that had limited visibility and engagement

Finally, we built a new website from the ground up. The new platform emphasized social proof, conversion-first layouts, and continuous A/B testing, ensuring the technical base supported ongoing growth.

Business Impact – December 2024 to June 2025

• Revenue growth: total sales increased by 143%

• Conversion optimisation: orders increased by 39%

• Content funnel: seasonal content performed especially well during peak gifting periods, guiding visitors from education to purchase

Conclusion

This transformation established predictable, scalable growth channels that continue to deliver results beyond the initial campaign period. Maple Terroir is now the dominant online presence in its category, proving that decades of offline excellence can be matched and multiplied with the right digital strategy.