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Case Study/Marine Services/Website Build

How we built
Intrepid Marine a
site that earns the dock.

Intrepid Marine runs mobile electrical and mechanical work on Vancouver's water, for everything from a weekend boat to a government fleet. They hold credentials almost no one else in BC does. The old site buried them. We built one that leads with those credentials and points five very different boat owners to the right service.

7 min readVancouver, BCWebsite BuildBy Liam Lytton
Buyer Paths5
Services4
CredentialsRed Seal
– The build

The site we shipped.

Liveintrepidms.ca
Intrepid Marine website homepage, a Vancouver mobile marine electrical and mechanical company
– 01

The brief.

Intrepid is the only Marine Designated Electrical Contractor in BC with Red Seal endorsed electricians, and the first certified Seakeeper installer in the province. That is the whole pitch, and the old site let it sit near the footer. It also spoke to a weekend boater and a commercial fleet manager in the same voice, when the two need very different things.

– 02

The approach.

Lead with the credentials, route each boat owner, split the services plainly, and make the quote easy to ask for.

PILLAR 01

Credentials first.

The Red Seal endorsement and the first-in-BC Seakeeper status put where a visitor sees them in two seconds.

PILLAR 02

A path per owner.

Recreational, yacht, charter, commercial and builder paths, each written for that reader.

PILLAR 03

Four services, clearly split.

Electrical, mechanical, structural and Seakeeper, numbered and explained without the jargon.

PILLAR 04

A quote that follows.

One clear ask down the whole page, plus an FAQ for the questions that come before the call.

– 03

What we built.

The detail behind the new site.

3.1

Credentials, front and center.

We moved the Red Seal endorsement and the first-in-BC Seakeeper status to the top of the page, because they are the reason a serious owner picks up the phone.

3.2

Five paths for five owners.

A structure that routes a weekend boater and a government fleet manager to pages written for each, instead of one page trying to speak to both.

3.3

The work, in plain language.

Electrical, mechanical, structural and stabilizer installs, explained for owners rather than engineers, so the value is clear before the quote.

3.4

A single, repeated ask.

A quote button follows the visitor down the page, an FAQ clears the common questions, and local proof, including a Canucks alumni endorsement, backs it up.

– 04

What shipped.

The SiteLiveA full build, designed and launched.
Buyer Paths5Recreational, yacht, charter, fleet, builder.
Services Split4Electrical, mechanical, structural, Seakeeper.
Credentials SurfacedRed SealAnd first-in-BC Seakeeper, up top.
Primary ActionQuoteOne clear ask throughout the page.
FAQBuiltAnswers the questions before the call.
– Reach out anytime

Want a site that wins the work?
Let's talk.

Book a Free Call liam@the66th.com