How we built Intrepid Marine a site that earns the dock.
Intrepid Marine runs mobile electrical and mechanical work on Vancouver's water, for everything from a weekend boat to a government fleet. They hold credentials almost no one else in BC does. The old site buried them. We built one that leads with those credentials and points five very different boat owners to the right service.
The brief
Intrepid is the only Marine Designated Electrical Contractor in BC with Red Seal endorsed electricians, and the first certified Seakeeper installer in the province. That is the whole pitch, and the old site let it sit near the footer. It also spoke to a weekend boater and a commercial fleet manager in the same voice, when the two need very different things.
Rare credentials, buried.
A Red Seal endorsement and a first-in-BC Seakeeper certification that nothing led with.
One site, five kinds of boat owner.
Recreational, yacht, charter, commercial fleet and boat builders each need a different first line.
Technical work, plainly explained.
Electrical, mechanical, structural and stabilizer installs, for owners who are not engineers.
No fast way to ask for a quote.
Nothing that turned a reader into a booked job.
The approach
Lead with the credentials, route each boat owner, split the services plainly, and make the quote easy to ask for.
Credentials first.
The Red Seal endorsement and the first-in-BC Seakeeper status put where a visitor sees them in two seconds.
A path per owner.
Recreational, yacht, charter, commercial and builder paths, each written for that reader.
Four services, clearly split.
Electrical, mechanical, structural and Seakeeper, numbered and explained without the jargon.
A quote that follows.
One clear ask down the whole page, plus an FAQ for the questions that come before the call.
What we built
The detail behind the new site.
Credentials, front and center.
We moved the Red Seal endorsement and the first-in-BC Seakeeper status to the top of the page, because they are the reason a serious owner picks up the phone.
Five paths for five owners.
A structure that routes a weekend boater and a government fleet manager to pages written for each, instead of one page trying to speak to both.
The work, in plain language.
Electrical, mechanical, structural and stabilizer installs, explained for owners rather than engineers, so the value is clear before the quote.
A single, repeated ask.
A quote button follows the visitor down the page, an FAQ clears the common questions, and local proof, including a Canucks alumni endorsement, backs it up.
What shipped.
A full build, designed and launched.
Recreational, yacht, charter, fleet, builder.
Electrical, mechanical, structural, Seakeeper.
And first-in-BC Seakeeper, up top.
One clear ask throughout the page.
Answers the questions before the call.