Intrepid Marine runs mobile electrical and mechanical work on Vancouver's water, for everything from a weekend boat to a government fleet. They hold credentials almost no one else in BC does. The old site buried them. We built one that leads with those credentials and points five very different boat owners to the right service.
Intrepid is the only Marine Designated Electrical Contractor in BC with Red Seal endorsed electricians, and the first certified Seakeeper installer in the province. That is the whole pitch, and the old site let it sit near the footer. It also spoke to a weekend boater and a commercial fleet manager in the same voice, when the two need very different things.
Lead with the credentials, route each boat owner, split the services plainly, and make the quote easy to ask for.
The Red Seal endorsement and the first-in-BC Seakeeper status put where a visitor sees them in two seconds.
Recreational, yacht, charter, commercial and builder paths, each written for that reader.
Electrical, mechanical, structural and Seakeeper, numbered and explained without the jargon.
One clear ask down the whole page, plus an FAQ for the questions that come before the call.
The detail behind the new site.
We moved the Red Seal endorsement and the first-in-BC Seakeeper status to the top of the page, because they are the reason a serious owner picks up the phone.
A structure that routes a weekend boater and a government fleet manager to pages written for each, instead of one page trying to speak to both.
Electrical, mechanical, structural and stabilizer installs, explained for owners rather than engineers, so the value is clear before the quote.
A quote button follows the visitor down the page, an FAQ clears the common questions, and local proof, including a Canucks alumni endorsement, backs it up.