The local SEO audit tool that scores your Google Business Profile on the four signals that actually move local rankings. Paste a Google Maps URL, get a 100-point read on completeness, reviews, photos, and category coverage in under five seconds.
Local rankings on Google reward the same four signals over and over. We pull your live profile data through the Google Places API, then map it against the checklist below. The score is out of 100. Anything under 80 has surface fixes available before you touch a content strategy.
Eight required signals: business name, address, phone, website, hours, primary category, description, operational status. Each missing field is a real ranking cost. Empty fields tell Google the listing is stale.
Average rating and review count, weighted. A profile with 200+ reviews at 4.7 stars outperforms a 4.9 profile with 12 reviews. Volume and recency drive the local pack the same way authority drives organic.
Profiles with 50+ photos consistently outrank thin profiles in the local pack. Google reads photo count as ongoing activity. Bare profiles look abandoned to the algorithm and to buyers.
One primary category plus the right set of secondary categories opens you up to more relevant queries. Single-category profiles bottleneck themselves out of buyer-intent searches that should match.
Local search is moving into ChatGPT, Perplexity, and Google AI Overviews fast. The next version of this tool will run a batch of representative local prompts against the major AI engines, surface which engines mention your business, and flag the prompts where competitors get cited and you do not. Same paste, deeper read. The Google Business Profile layer ships first because that is the data layer the AI engines pull from.
The 100-point score is the snapshot. The full local SEO audit looks at competitor profiles, citation gaps, review velocity trends, and what is and is not working on your money pages. Book a 30 minute call and we walk through it together, then hand you a prioritized 90-day fix list. No pitch deck.
We pull the public data on your Google Business Profile through the Google Places API and score it on four buckets. Profile completeness covers name, address, phone, website, hours, primary category, business description, and operational status. Review signals weigh average rating and review count. Photo presence reflects how many photos appear on the profile. Category coverage checks how many secondary categories are assigned. The total runs out of 100.
Google's official Places API. We query the same data Google itself exposes about your business publicly, then map it against a 100-point checklist. No scraping bots, no third-party data brokers.
No. Those products do citation building, rank tracking, review management, and listings management across dozens of directories. This tool gives you a fast snapshot of your Google Business Profile health, the single most important local SEO asset for most businesses. Use it as a first read, then decide if you need a deeper paid platform.
Because the 100-point score is a starting point, not a strategy. Businesses who want a full audit and a quarterly local SEO plan book a call with us. The free tool gives anyone a useful read on their profile, and the call is for the operators who want help executing on what the audit surfaces.
Coming in v2. Local searches are moving fast into ChatGPT, Perplexity, and Google AI Overviews. The next version of this tool will run a batch of representative local prompts against the major AI engines and report which engines mention you and which mention your competitors instead. v1 is the Google Business Profile read first because that is the data layer the AI engines pull from.
A 30 minute call with our team. We walk through your profile, your top three local competitors, the gaps the tool surfaced, and a prioritized fix list for the next 90 days. No pitch deck. If a paid engagement makes sense after the call, we discuss it then.