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Dental SEO Services that book patients

Dental SEO services that put your practice in the map pack, on page one for Invisalign and implants, and inside the answers ChatGPT gives. Built for practices that want predictable new patients from search, treated as its own discipline by a dental SEO agency that does only this.

Avg. organic lift+675%
Patients searching online77%
Time to first wins30d
ContractM-T-M
Google Business Profile
Your practice
Last 90 days · vs. previous period
Profile views
+0%
Direction requests
+0%
New patient calls
+0%
Booking page visits
+0%
Organic search only Map pack & local results
Trusted by founders, operators & specialist service brands
Google ★★★★★5.0
Clutch ★★★★★4.9
Avg. lift+675%
Years combined15+

Caught at every search they make.

From first question to booked appointment, the same patient runs three different searches. We write the content that catches them in each one.

Curiosity
“are dental implants worth it?”
Cited as a source
Shortlist
“best implant dentist near me”
Named in the AI overview
Buyer
“dental implants vancouver”
Top of the map pack
Cited at the top of the funnel

Patients are searching. Three practices are answering.

When a patient searches “dentist near me”, three practices own the map pack. The good news: the same playbook works for you, and the work it takes is concrete, repeatable and entirely within reach.

  • Your Google Business Profile is missing what Google uses to rank dental practices.
  • You have no treatment pages built for “Invisalign near me” or “dental implants [city]”.
  • ChatGPT and Perplexity recommend competitor practices, not yours.
dentist near me
01
Your practice · in the map pack, where the calls come from
After SEO
02
Competitor practice · 4.8 ★ · 412 reviews
Map pack
03
Another practice · 4.7 ★ · 286 reviews
Map pack
Where you are today
14
Your practice · lost in the long scroll
Today
Position over 90 days 14 1

Be the answer when patients ask AI.

More patients are asking ChatGPT, Perplexity and Google AI Overviews to recommend a dentist than ever. We get your practice into those answers, by name, with star rating and booking link attached.

  • Cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews.
  • Reviews, third-party features and editorial the engines actually pull from.
  • Dental schema and structured data the AI models reward.
GOOGLE · SEARCH Live
AI Overview
Sources google maps healthgrades your-practice.com

Everything wired to book more patients.

Six interlocking workstreams that compound on each other. Senior team, in-house, one point of contact.
01 / Local

Google Business Profile

The most valuable real estate Google owns for a dental practice. Rebuilt end to end with the categories, services and review velocity Google rewards.

StackGBP / Maps / Reviews
02 / Treatments

Treatment landing pages

Implants, Invisalign, cosmetic, emergency, paediatric. Every high-value treatment with real local demand gets its own page. Briefed from SERP analysis, not a template.

StackImplants / Invisalign / Cosmetic
03 / Visibility

AI search (GEO)

Cited inside ChatGPT, Claude, Perplexity and Google AI Overviews when patients ask the model who to see. The newest channel, not optional anymore.

StackGEO / Citations / Schema
04 / Trust

Reviews & reputation

Post-appointment review flows, response templates for the difficult ones, sentiment monitoring across Google, Healthgrades, Yelp and Zocdoc. Reviews drive ranking and the AI engines.

StackGoogle / Healthgrades / Zocdoc
05 / Foundation

Technical SEO

Speed, indexation, dental schema, mobile and Core Web Vitals. The plumbing that lets the rest of the work actually compound.

StackSchema / Speed / Indexation
06 / Reporting

Live dashboard

Rankings, AI citations, new-patient form fills and call attribution in one view. Plus a weekly written update from a real strategist.

StackGA4 / GSC / Call tracking

Every new patient, tracked.

The dashboard your front desk and ownership get the day we start. Live rankings, AI citations and new-patient impact in one view. No PDF deck once a quarter.

The 66th · Dental practice performance
Overview Rankings AI citations New patients Live
Keywords top 3
0
on Google & map pack
+8 this month
Organic traffic
0%
vs last quarter
trending up
AI citations
0
across ChatGPT, Perplexity, Claude, AI Overviews
+6 this month
New patient calls
0%
share from organic search
+5.4pts
New patient bookings from organic search
Last 90 days · daily
+168%
90 days ago 60 30 Today
Top ranking keywords Live
#1dentist near me+13 positions
#2invisalign dentist+18 positions
#1dental implants near me+9 positions
#3cosmetic dentist+22 positions
AI citations this month 27 total
GPTChatGPT10 citations
PPXPerplexity8 citations
CLDClaude5 citations
AIOGoogle AI Overviews4 citations
Working with us

Five steps from audit to booked patients.

01
05
Step 01

Audit your local visibility.

Site, GBP, AI and SERP audit across the treatments and neighborhoods that drive your most valuable patients. We map exactly where you sit on every search that matters before we touch a thing.

Site auditGBPAI scanSERP
dentist near me
14
Your practice
Today
02
Competitor practice · 4.8 ★
Map pack
03
Another practice · 4.7 ★
Map pack
01
You · in the map pack
After SEO
Step 02

Rebuild Google Business Profile.

Categories, services, treatment-specific photos, posts, Q&A and a review velocity engine. The single biggest channel for a dental practice. We rebuild it the way Google actually scores it.

CategoriesPhotosPostsReviews
Google Business ProfileLive signals
Profile views
+312%
Direction requests
+187%
Patient calls
+94%
Booking visits
+428%
Step 03

Fix the technical foundation.

Dental schema, page speed, mobile and indexation. The plumbing before content can rank. We resolve every blocker before we publish a single word.

SchemaSpeedIndexation
Dental schema (Dentist + Treatment)● COMPLETE
Mobile Core Web Vitals● COMPLETE
Page speed (LCP < 2s)● COMPLETE
Indexation audit● COMPLETE
Sitemap + robots refresh○ IN PROGRESS
Step 04

Ship treatment pages and citations.

Implants, Invisalign, cosmetic, emergency and the full treatment ladder. Plus citations, third-party features and editorial that feed Google and AI engines what they need to recommend you.

TreatmentsCitationsEditorial
01
Dental implants
High intent · 3,400/mo
02
Invisalign near me
High intent · 2,100/mo
03
Cosmetic dentistry
Mid intent · 1,200/mo
04
Emergency dentist
High intent · 980/mo
Step 05 · Compounding

Compound the new-patient line.

Rankings, citations and booked patients all compound month over month. The work does not evaporate when you stop the retainer. It becomes the foundation your practice runs on.

Monthly contentReviewsReporting

Built for the treatment, not the homepage.

Implant searchers do not behave like Invisalign searchers. Each high-value treatment gets its own page, briefed from how patients actually search.

High-value

Dental Implants

The single highest-value treatment search in dentistry. Full and single-tooth implants, all-on-4, same-day, plus the financing and consult queries that feed them.

ImplantsAll-on-4Same-day
Orthodontic

Invisalign & orthodontics

Adult Invisalign is one of the fastest-growing local search categories. Clear aligners, lingual braces, the full ortho ladder for adults and teens.

InvisalignClear alignersAdult ortho
Aesthetic

Cosmetic dentistry

Veneers, smile makeovers, professional whitening. Image-led searches that reward strong before-and-after content and reviews.

VeneersWhiteningSmile makeover
Urgent intent

Emergency dentistry

The highest-intent search a practice can rank for. Toothache, broken tooth, same-day appointments, weekend availability.

Same-dayWalk-inToothache
Recurring

Family & general

Cleanings, check-ups, fillings. The recurring-revenue base that makes every other treatment economically possible.

CleaningCheck-upFamily
Specialty

Sedation & anxiety

Sleep dentistry, IV sedation, dental anxiety. Specialty queries with low competition and high lifetime value.

SedationSleepAnxiety
Paediatric

Kids & paediatric

Children’s dentistry, paediatric orthodontics, school-age check-ups. Parents search for both the dentist and the experience.

KidsPaediatricSchool-age
Restorative

Restorative care

Root canals, crowns, bridges, dentures. Long-tail restorative searches with strong commercial intent.

Root canalCrownsBridges
Preventive

Hygiene & prevention

Periodontal care, deep cleaning, gum health. Lower-AOV but high-volume queries that anchor a hygiene-first practice.

PeriodontalDeep cleaningGum health

The dental SEO services on every retainer.

What a dental SEO company actually delivers each month, line by line. A concrete cadence, not an open-ended “we work on SEO”. Every retainer includes the lines below as a baseline. Higher tiers add velocity, not extra categories.

Workstream
Monthly cadence
Why it matters
Google Business Profile
Weekly posts, photo updates, Q&A seeding, review responses
Single biggest ranking and conversion signal for a local practice.
Treatment pages
1-2 new or rewritten pages per month, briefed from SERP
High-value queries (implants, Invisalign) need their own pages, not homepage paragraphs.
AI search (GEO)
Citation building, schema upgrades, third-party feature placement
ChatGPT, Perplexity and AI Overviews recommend by name. We build for that.
Reviews & reputation
Post-appointment review flow, response templates, sentiment monitoring
Review velocity is a ranking signal and a trust signal at the same time.
Technical & schema
Monthly tech audit, dental schema, Core Web Vitals, indexation
The plumbing that lets the rest of the work compound.
Reporting & strategy
Live dashboard, weekly written update, monthly strategy call
You see what is working, what is not, and what comes next.
Contract
Month-to-month, cancel anytime
The work is supposed to keep us. Not the contract.

What founders say about us.

A small slice of what clients across SEO and GEO retainers say. Full reference calls available on request.
Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th.
Shawn Lytton
President · Maple Terroir
Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months.
Andrew Crookshank
Co-founder · Bilo Media
Liam and his team did our SEO and generative engine optimization. They were incredible. You will not be disappointed.
Clare Howard
Founder · Maison Rouge

Dental SEO, straight answers.

The questions practice owners ask us most often. If yours isn’t here, the booking link goes straight to my calendar.

Ask a question →
It depends on where your practice is starting. A well-established profile with strong reviews can move fast. A newer practice with thin foundations needs those built first. We give every prospect a realistic read on the call, based on the actual audit of your site and Google Business Profile.
An SEO agency for dentists works with dental schema, treatment-page SERPs, review-velocity systems and Google Business Profile categories specific to a practice. A generalist firm tends to apply the same template across industries. Both can move the needle, but a specialist removes the learning curve and ships dental-specific work from week one.
Yes, often more so than for larger groups. Solo and small dental practice SEO services start with one Google Business Profile, one treatment ladder and one local market, which is exactly the scope where the work compounds fastest. The cost of an empty chair is the same whether you run a 2-op or a 12-op practice.
No. We work with general practices, orthodontists, cosmetic and implant specialists, sedation and emergency dentistry, paediatric, and small DSOs. The playbook adapts to the treatments you want to grow.
Yes. Profile rebuild, primary and secondary categories, treatment service items, photo strategy, weekly posts, review prompts and response templates, Q&A seeding, and map-pack tuning are part of every retainer.
GEO (Generative Engine Optimization) is how you get cited inside ChatGPT, Claude, Perplexity and Google AI Overviews. Patients increasingly ask AI “best Invisalign dentist near me” or “who does same-day implants”. If you are not in those answers, you are invisible to a fast-growing share of high-intent searchers.
No. All plans are month-to-month. Cancel anytime, no penalty. Most practices stay because the work compounds, not because they are locked in.
Yes. Each treatment with real local search demand gets its own page, written by a senior in-house writer, structured for AI citation, and shipped on your existing site. Every brief starts from how patients actually search and what the top-ranking pages cover, not a template.
Yes. Review request flows after appointments, response templates for the difficult ones, sentiment monitoring across Google, Yelp, Healthgrades and Zocdoc, and review-velocity tracking. Reviews are part of how Google and AI engines decide who to surface.
You get a live reporting dashboard tracking rankings, organic traffic, AI citations, new-patient form conversions and call attribution, plus a weekly written update from a real strategist. Not a templated PDF once a quarter.

Let’s build the practice they search for.

30-minute call. Live audit of your dental visibility and the gaps.