Retro Modern Home

URL:https://www.retromoderndesigns.com/

‍‍Business Type: Business to Consumer

‍Focus: Lead Generation & Sales

‍Client Industry: Home & Garden, Furniture & Decor

‍Platform: Shopify‍

‍Location: Vancouver, BC, Canada

‍Services Provided: Website fixes, SEO Implementation, Funnel Optimization, Conversion Tracking

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BEFORE

AFTER

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SEO and Conversion Optimization Campaign Overview

Retro Modern Home supplies custom designer furniture direct from their factory to homes. This furniture manufacturer specializes in modern pieces including sofas, lounge chairs, dining sets, and bedroom furniture. They sought our help to transform their digital presence from a generic furniture catalog into a premium brand destination that would drive qualified leads and increase sales conversions. The client wanted to improve their search engine rankings, implement proper conversion tracking, and optimize their sales funnel for better performance. As a specialized web optimization agency, we designed, recommended and implemented comprehensive SEO strategies, funnel optimization techniques, and conversion tracking systems that helped grow brand credibility and revenue levels for this custom furniture manufacturing brand.

Our team enacted prioritized strategies that resulted in improved organic traffic, enhanced user experience, better conversion rates, and improved search engine rankings across all target keywords.

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Problem

Retro Modern Home's existing website faced several critical challenges that were limiting their growth potential. The site lacked proper SEO foundation with incorrect heading structure throughout all pages. There was no conversion tracking system in place, making it impossible to measure campaign effectiveness or identify optimization opportunities. The website's design appeared generic and didn't communicate their unique value proposition as a custom furniture manufacturer.

The site's navigation structure was cluttered and overwhelming, providing too many options without clear user pathways. Social proof elements were minimal, failing to build trust with potential customers who were making significant furniture purchase decisions. The overall user experience didn't reflect the quality and craftsmanship of their custom furniture pieces.

From a technical standpoint, the website wasn't optimized for search engines, missing crucial on-page SEO elements like proper meta descriptions, title tags, and schema markup. The site's performance metrics showed high bounce rates and low engagement, indicating that visitors weren't finding what they needed or weren't compelled to take action.

The client expressed concerns about their inability to track visitor behavior, measure conversion effectiveness, or understand which marketing efforts were driving results. They needed a comprehensive solution that would address both the technical foundations and the user experience elements required for a successful online presence.

Solution

SEO Implementation & Technical Foundation

Our approach began with a complete SEO overhaul, restructuring the entire website's heading hierarchy to ensure proper H1, H2, and H3 organization. This foundational work was critical for improving organic search visibility and establishing a solid technical foundation for all future optimizations. We implemented comprehensive on-page SEO elements including optimized title tags, meta descriptions, and schema markup across all pages.

Conversion Tracking & Analytics Setup

We implemented sophisticated conversion tracking systems using Google Analytics and additional tracking tools to monitor user behavior throughout the customer journey. This setup included goal tracking, event monitoring, and detailed funnel analysis capabilities. The tracking infrastructure became the backbone of our optimization strategy, providing crucial insights into how visitors interacted with different elements of the site.

Funnel Optimization & Design Enhancement

With data flowing in, we began the iterative process of optimizing each component of the conversion funnel. We started by adding extensive social proof elements throughout the site, strategically placing customer testimonials, trust badges, and credibility indicators at key decision points. The design transformation involved cleaning up the existing aesthetic and creating a beautiful, modern interface that reflected the quality of their custom furniture.

Custom Development Features

We developed and coded custom features including an animated logo marquee that showcased their brand partnerships and added dynamic visual interest to key pages. The navigation structure was completely rebuilt to provide clear pathways for different customer types and product categories.

Continuous Optimization Process

Throughout the project, we continuously monitored performance data, making incremental improvements based on user behavior patterns and conversion metrics. This data-driven approach ensured that every change contributed to measurable improvements in business results.

Final Product

Browse through screenshots of Retro Modern Home's website transformation to see our work for them.

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Results

Retro Modern Home wanted to establish themselves as a premium furniture manufacturer, improve their search engine visibility, and create a high-converting sales funnel with proper tracking capabilities.

SEO Performance

• Implemented comprehensive SEO structure with proper heading hierarchy
• Achieved improved organic search rankings for target keywords
• Enhanced search engine visibility for furniture-related queries
• Established solid technical SEO foundation for continued growth

Conversion Optimization

• Improved User Experience: Streamlined navigation and cleaner design aesthetic
• Enhanced Social Proof: Strategic placement of testimonials and trust indicators
• Better Conversion Tracking: Comprehensive analytics and goal tracking implementation
• Optimized Sales Funnel: Data-driven improvements to customer journey

Technical Improvements

• Custom Development: Animated logo marquee and enhanced functionality
• Mobile Optimization: Responsive design across all devices
• Performance Enhancement: Improved page load speeds and user experience
• Analytics Integration: Complete tracking and measurement capabilities

The comprehensive optimization resulted in a completely transformed digital presence that positioned Retro Modern Home as a premium furniture manufacturer with proper systems for continued growth and optimization.

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