Maple Terroir

The Challenge and Opportunity

Maple Terroir represented the perfect storm of untapped potential. They had built a premium Canadian maple syrup brand with beautiful packaging, loyal customers, and  quality that stood out in their market. However, despite operating since 1978 and having everything needed for success, they remained virtually invisible online. Their organic presence was so weak that potential customers searching for exactly what they offered were finding competitors instead.

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The situation was frustrating for a business that had spent decades perfecting their product; they knew they could compete with anyone if customers could just find them. This disconnect between offline excellence and online invisibility created a massive opportunity for the right SEO strategy to unlock their true potential.

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BEFORE (January 2024)

Maple Terroir was essentially invisible in organic search despite years of operation. They attracted only 50 visitors per month through organic channels and had fewer than ten referring domains after more than eight years online. Their search presence was so weak that organic traffic contributed minimally to monthly revenue, leaving them dependent on word-of-mouth and repeat customers.

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AFTER (June 2025)

The transformation was complete and sustained. Maple Terroir now attracts over 800 monthly visitors through organic search (a 1,500% increase in organic search) and has built a portfolio of 60+ high-quality referring domains (a 650% increase). Organic search has become their primary traffic driver, directly contributing to monthly revenue growth and connecting them with customers who are actively searching for premium maple syrup.

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Client testimonial: "Liam helped grow our online presence tenfold and increased our sales by over 150% in less than 6 months. I strongly recommend The 66th!" - Shawn, CEO of Maple Terroir

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What We Did to Create This Transformation

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Strategic Link Building Campaign

We launched a comprehensive white-hat link building campaign. Our approach centered on creating valuable content like "The Complete Guide to Canadian Maple Syrup" that naturally attracted high-quality backlinks from relevant publications and industry websites with DAs of 60-90. We also identified existing brand mentions that lacked proper backlinks and successfully converted these into link equity, while strategically placing Maple Terroir in relevant/niche specific, low spam, high-authority directories that their target customers actually used.

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Entity SEO & Internal Linking Implementation

‍We built content hubs around core entities like "Canadian maple syrup," "maple tree tapping," and "maple syrup production." Posts like "Can You Tap Any Maple Tree?" and "Canadian Maple Syrup Production Report 2025" established production expertise, while content connecting maple syrup to related entities like "stroopwafels," "cocktails," and "sap values" expanded semantic coverage. Our strategic internal linking architecture transformed educational content into a sales funnel.

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The comprehensive "Complete Guide to Canadian Maple Syrup" served as a pillar page linking to specialized content, while related posts cross-linked to reinforce topical authority. Each piece strategically linked to relevant product pages and seasonal content, with structured data helping search engines understand entity relationships.

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This created a content ecosystem where each piece strengthened the others, providing comprehensive search coverage while systematically guiding visitors toward conversion points.

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We also got creative. We saw, through keyword research, that people were searching about the topic "Maple Syrup Heist in Quebec", so we made a blog called "The $30 Million Maple Syrup Heist." This blog alone brought in a significant amount of traffic, which we then leveraged through internal links to boost the SEO value of related posts. We also integrated custom CTAs and interactive tools to increase time on page and overall engagement.

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Technical Foundation Overhaul

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The existing site had solid bones but needed technical refinement to compete at the highest level. We completely rewrote meta titles and descriptions to better align with search intent while maintaining the brand's premium positioning, implemented schema markup for products and local business information that helped search engines understand and display their offerings, and systematically fixed performance issues that were preventing both users and search engines from properly engaging with the site.

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Business impact

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The transformation delivered measurable results that directly impacted Maple Terroir's bottom line. During the campaign period (December 2024 - June 2025), the business experienced unprecedented growth across all key metrics.

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Revenue Growth: Total sales increased by 143%. This dramatic increase stemmed directly from improved search visibility connecting qualified buyers with their premium maple syrup products.

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Conversion Optimization: Orders increased by 39%, demonstrating that the SEO strategy didn't just drive traffic but attracted the right audience. The content funnel successfully guided visitors from educational blog posts to product purchases, with seasonal content particularly effective during peak gifting periods.

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AI Visibility Impact

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Our content strategy delivered measurable results beyond traditional search metrics. Maple Terroir began appearing in ChatGPT recommendations. A $300+ customer order directly attributed to ChatGPT discovery validated this approach. This demonstrates how entity-focused content creation and topical authority building extends brand visibility into AI-powered platforms, creating additional revenue channels beyond organic search traffic.

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This transformation established predictable, scalable growth channels that continue delivering results beyond the initial campaign period, positioning Maple Terroir as the dominant online presence in their market category.