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Ottawa organizations operate in a unique digital landscape shaped by government, technology, bilingual audiences, and rapid AI adoption. The66th’s Ottawa SEO and GEO Services improve local visibility through search optimization, Generative Engine Optimization (GEO), and structured content that AI systems can reliably extract and cite.
SERVICES
Ottawa’s Evolving Search Environment
Ottawa brands must stay visible across both traditional search engines and AI-driven discovery to reach local, federal, and bilingual audiences effectively.
Ottawa’s Government-Driven Digital Economy
Ottawa is home to Canada’s federal government and a rapidly expanding tech sector. Digital behaviour is strong across the region, with residents relying on online platforms to research services and compare providers (Statistics Canada, 2023).
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Growth of AI-Assisted Search Across Canada
Artificial intelligence is shifting how Canadians search. Many users now rely on AI assistants and conversational platforms for answers (Pew Research Center, 2024). Ottawa’s mix of government, academic, and technology users accelerates this shift.
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Why Ottawa Businesses Need Multi-Channel Visibility
To remain visible, Ottawa organisations must appear across multiple search surfaces, including:
Google search
AI-generated answers
Conversational platforms
Zero-click experiences
The66th helps brands strengthen visibility across all of these channels through SEO, GEO, and structured content systems.
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OUR MISSION
We optimize your brand for AI Search, build trust signals models rely on, and help you own the next evolution of SEO. Stay discoverable as search evolves.
SEO
Ottawa SEO (Search Engine Optimization)
Ottawa users search for providers who demonstrate expertise, trustworthiness, and bilingual accessibility.
Ottawa-specific keyword and intent research
Entity mapping for Ottawa neighbourhoods and regions
Structured content built for Google
On-page optimization matched to Ottawa search behaviour
Use of structured data following Google guidelines (Google Search Central, 2024)
What Ottawa Companies Gain
Higher visibility for local service queries
Stronger authority in competitive categories
Better rankings across neighbourhoods and districts
Higher-quality organic traffic
GEO
Ottawa GEO (Generative Engine Optimization)
Generative AI systems such as ChatGPT, Gemini, Bing AI, and Claude rely on structured, citable information. They present answers differently from search engines and require content that AI models can parse clearly.
AI-assisted discovery is accelerating across Canada (Pew Research Center, 2024). GEO ensures Ottawa brands appear in these AI-generated responses.
Built for AI Answer Engines
Question-and-answer content frameworks
Citation-friendly factual statements
Localized semantic clusters
Entity clarity for neighbourhoods and federal contexts
Structured data for AI extraction (Google Search Central, 2024)
What Ottawa Companies Gain
Question-and-answer content frameworks
Visibility beyond traditional Google rankings
Strong presence across conversational platforms
Long-term performance as AI usage expands
VISIBILITY
Strengthening Ottawa Visibility Across Search and AI
Ottawa audiences discover information across government portals, search engines, and AI systems. To compete, brands need visibility in all environments.
The66th Achieves This By:
Creating structured semantic relationships
Improving entity clarity for brand, service, and location
Aligning content to Ottawa search behaviour
Strengthening both SEO and GEO signals
This approach is reinforced by our AI research, including the Reverse Engineering AI Search Study.
NEIGHBORHOODS
Our localized SEO and GEO approach supports brands across:
Centretown
The Glebe
Westboro
Kanata
Orléans
Barrhaven
Sandy Hill
Hintonburg
ByWard Market
Old Ottawa South
These neighbourhoods reflect Ottawa’s mix of government, tech, and residential search intent.
WHERE WE SERVE
We support organizations across multiple Canadian markets with SEO and GEO strategies built for local relevance and national visibility.
We also offer international support for brands expanding into additional countries and regions.
BENEFITS
Why Choose The66th
The66th helps Ottawa organizations improve visibility across Google, generative AI tools, and conversational platforms. Our strategy blends structured content architecture with technical SEO and AI search research.
Explore our approach in the AetherHaus Case Study and our research on Brand Citations in AI.
What Sets Us Apart:
Local-first strategy with federal and bilingual context
Structured systems that improve extractability
Evidence-backed methods grounded in testing
Clear architecture for stronger entity understanding
Conversion-minded UX that turns visibility into real enquiries
FAQ'S
Frequently Asked Questions
Find quick answers to the most common support questions
Still Have Questions?
Still have questions? Feel free to get in touch with us today!